Responsibilities

• Website Maintenance and Optimization
• Oversee and manage the websites for all five brands, ensuring they are updated, user-friendly, and aligned with brand guidelines.
• Collaborate with web developers to implement new features and enhancements.
• Email Marketing Campaigns
• Leverage customer data to personalize email content, making messages more relevant and increasing engagement rates.
• Handle subscriber data, managing opt-ins and opt-outs, and maintaining list hygiene.
• Set up and manage automated email workflows, including a welcome series and trigger emails based on user behavior.
• Familiarity with email marketing regulations and best practices to ensure compliance (GDPR, CCPA, CASL)
• CRM Data Management
• Enforce & communicate clear guidelines for how leads should be entered into the CRM to maintain consistency and accuracy.

Requirements

• 2-5 years of experience in a digital marketing role.
• Excellent Microsoft office skills (Excel, Word, PowerPoint, and Outlook).
• Experience with multiple brands across multiple digital platforms a plus.
• Website maintenance and management with proven SEO experience.
• CRM management and best practices for data entry.
• Email marketing with automated campaigns.
• Analytics and reporting for digital tools on website and social media platforms.
• Active with new and upcoming digital tools and platforms.
• Basic knowledge of design tools like Adobe Creative Suite, Canvas, or Figma.
• Strong attention to detail and organizational skills.