Responsibilities

• Design and implement bold, high-impact digital and social media strategies tailored to US audiences, reaching diverse and varied communities.
• Drive paid media campaigns (primarily META and other key platforms), ensuring ROI and audience growth.
• Use data, testing and insights to evolve strategies and stay ahead of trends.
• Localize global campaign moments for the US market without losing the force of the original idea.
• Own the US marketing calendar and make sure it lines up with campaign and creative plans.
• Lead segmented email marketing campaigns that drive engagement, action and donor conversion.
• Build automations and journeys that nurture supporters through the funnel.
• Constantly refine audience segmentation and personalization.
• Partner with fundraising to make sure marketing and giving journeys reinforce each other.
• Oversee creation of disruptive, compelling and on-brand digital content (copy, visuals, video).

Requirements

• Has significant experience in digital marketing, campaign strategy or movement-building - ideally with a cause-driven brand or a bold advocacy group.
• Is deeply familiar with social justice messaging, digital organizing and content-led engagement strategies.
• Has led teams and knows how to develop teams to deliver results.
• Has proven success in social media, paid ads and email/CRM strategies.
• Knows META Ads Manager, email marketing platforms (e.g. GetResponse, Mailchimp, Campaign Monitor or similar), analytics tools and automation systems in depth.
• Is skilled at using audience insights to craft strategies that inspire action.
• Writes strong copy, with a knack for storytelling that is bold, disruptive and emotionally compelling.
• Has a track record of driving audience growth and measurable impact.
• Is data-driven, experimental, and never satisfied with "good enough".
• Brings knowledge or experience of farmed animal advocacy, broader animal protection, or high-profile nonprofit campaigning - with the ability to translate complex issues into powerful, public-facing narratives.

Benefits

• Paid time off, paid holidays, pension contribution