Digital Marketing Specialist

USA (Remote)

$50K/yr – $65K/yrMid Level3+ years expFull time

Posted 2 hrs ago

Job Summary

Own the end-to-end creator funnel for our real estate content, from ideation and production to paid amplification and lead capture.

  • Plan, create, and schedule multi-platform content aligned with property and development projects
  • Lead video production, paid campaigns, and performance reporting to drive CRM leads
  • Coordinate with agents and teams to convert content into qualified opportunities

Job Description

Responsibilities

  • Plan, create, and schedule content for Instagram, Facebook, LinkedIn, YouTube, and TikTok
  • Shoot and edit short-form video, including property tours, renovation progress, before-and-afters, and team spotlights
  • Run and optimize paid campaigns on Meta and Google to generate buyer, seller, and mortgage leads
  • Build and send email campaigns and newsletters to past clients and our sphere
  • Market new listings, open houses, and development projects across digital channels
  • Keep our website, Google Business Profile, and online reviews current and growing
  • Track performance across channels and report on leads, engagement, and return on ad spend
  • Work with agents, our design and construction team, and Houseworks Mortgage to turn their work into content
  • Make sure marketing follows real estate and mortgage advertising guidelines, including fair housing rules
  • Your job is to get leads into our teams CRM

Requirements

  • 1 to 3+ years of experience in digital marketing, social media, or content creation
  • A portfolio that shows content you've created and results you've driven
  • Hands-on experience with Meta Ads Manager and/or Google Ads
  • Comfort shooting and editing video on a phone, using tools like CapCut, Canva, or Adobe
  • Strong writing skills and an eye for design
  • Self-starter who can manage multiple projects and deadlines

Preferred

  • Bonus: experience in real estate, home design, construction, or lending marketing
  • Bonus: familiarity with a CRM or email platform such as gmail and Follow Up Boss

Benefits

  • Creative freedom to build and shape our brand
  • Content that's actually fun to make: gorgeous homes, dramatic renovations, and new developments
  • A front-row seat to every side of real estate: sales, design, construction
  • A small, driven team where your work directly drives growth
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Houseworks Collective

We’re more than a real estate team, we’re a full-service home company built to guide you through every step of the journey. From buying or selling your home, to designing and building spaces that reflect your lifestyle, to navigating the mortgage process with clarity and ease, our team brings it all under one roof. At Houseworks Collective, we believe home is the foundation of your life, and our mission is to make the experience seamless, inspiring, and truly tailored to you.

Cedarburg, Wisconsin, USA
2 employees (1 in marketing)

Salaries

Posted range

$50K/yr – $65K/yr

Taken straight from the job posting.

See all Houseworks Collective salaries

Marketing Team

Marketing Team Size
1 (50% of company)
Marketing Roles Posted (Last 30 Days)
1

Headcount Trend

Current headcount: ~2
Houseworks Collective logo

Digital Marketing Specialist

Houseworks Collective · USA · Remote