Responsibilities

• The Brand Marketing Specialist serves as a primary marketing resource for Franchise Members, providing guidance and support to help drive local business growth.
• This role partners directly with Franchise Members to identify opportunities, develop marketing strategies, and execute programs across multiple channels, including email marketing, websites, social media, SEO, SEM, direct mail, and other business development initiatives.
• Franchise Member Support: Serve as a key point of contact for Franchise Members, providing proactive, responsive and high-quality marketing support.
• Manage marketing help desk inquiries / cases, ensuring timely resolution of issues and clear communication throughout the process.
• Provide strategic guidance on local marketing programs, campaigns, and best practices to help Franchise Members achieve their business goals.
• Develop and implement local marketing plans for Franchise Members, providing strategic recommendations that drive local business growth and strengthen brand presence.
• Program Support & Execution: Support the development and execution of local marketing and lead generation programs across multiple channels.
• Track and analyze Franchise Member participation in marketing programs and campaigns, identifying opportunities to improve engagement and performance.
• Collaborate with internal teams and agency partners to ensure successful implementation of marketing initiatives.
• Ensure brand consistency and compliance with established brand standards across all marketing activities and communications.

Requirements

• Bachelor’s degree in marketing, business, communications or a related field.
• Minimum of 3 years of professional marketing experience.
• Proven ability to execute local marketing plans.
• Strong understanding of local market dynamics and multi-channel marketing strategies.
• Ability to take directions and see projects through to completion.

Preferred

• Preferred experience in franchising or multi-brand environment
• Experience working with small business owners a plus.
• Solid Understanding of Google Analytics and Ads platforms
• Proficient in Microsoft Excel and Dynamics 365. Experience with Monday.com or other project management software a bonus.