Marketing Brand Senior Director

Responsibilities

• Brand Architecture Management Set the enterprise strategy and operating model for Integrity’s branded-house architecture, including portfolio planning, sequencing, governance, and adoption.
• Advise executive leadership and partner with Legal and business unit leaders to define brand architecture, naming conventions, and sub-brand and product-brand relationships.
• Own a multiyear roadmap for advancing Integrity’s primary corporate brand model, balancing enterprise consistency with business-unit needs.
• Lead brand integration strategy for acquisitions, new offerings, and organizational changes. Brand Governance & Standards Own and evolve Integrity’s enterprise brand strategy, positioning, voice, and visual identity governance in partnership with executive leaders, creative leadership, and agency partners.
• Establish, maintain, and enforce enterprise brand standards, guidelines, templates, and toolkits across business units, functions, and geographies.
• Build a scalable governance model with clear decision rights, escalation paths, and accountability to protect brand integrity as the organization grows.
• Serve as the senior authority for material brand decisions, exceptions, and disputes, escalating enterprise risks and recommendations as appropriate. Brand Operations & Creative Governance Define and oversee an efficient, scalable enterprise review and approval model for brand-related assets, including marketing collateral, internal communications, digital experiences, advertising, events, and product materials.
• Establish enterprise intake, prioritization, capacity-planning, and traffic-management processes that improve speed, quality, transparency, and stakeholder experience.
• Provide strategic oversight of internal creative teams, external agencies, and freelance partners, including resource planning, performance expectations, and partner effectiveness.
• Set service-level expectations, approval tiers, and responsibility frameworks so business units understand how and when to engage brand and creative resources.

Requirements

• 12+ years of progressive experience in brand management, brand strategy, or brand operations, including significant enterprise leadership experience within a large, multi-business-unit or multi-brand organization.
• Demonstrated success defining and leading enterprise brand architecture, governance, or transformation initiatives across a complex organization.
• Proven ability to build and scale creative review, approval, intake, and governance frameworks that improve both quality and speed.
• Experience providing strategic oversight to internal creative teams and external agency partners, including resource, budget, and performance accountability.
• Exceptional executive presence and stakeholder-management skills, with a record of influencing senior leaders and driving alignment across a matrixed organization.
• Strong command of brand strategy, positioning, visual identity systems, and voice and messaging frameworks sufficient to evaluate and govern creative work; hands-on design or production skills are not required.
• Demonstrated ability to lead through ambiguity, manage competing priorities, and translate strategy into disciplined execution and measurable outcomes.
• Excellent communication, facilitation, presentation, and executive storytelling skills.

Preferred

• Experience in an organization of comparable scale, including 5,000+ employees or a complex, decentralized operating model.
• Experience with brand and creative operations platforms, digital asset management systems, and enterprise workflow tools.
• Experience in an industry with regulatory or compliance considerations affecting brand and marketing materials.
• Experience leading brand integration during mergers, acquisitions, or enterprise transformation.
• Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree preferred.

Benefits

• Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind.