Digital Brand Manager
American Psychological Association
District of Columbia, USA (Remote)
$90K/yr - $139K/yrIn-houseFull-timeMid level5+ years exp.
5 hrs ago
Marketing - Brand Marketing Manager
Irvine, CA (On-site)
$90K/yr – $110K/yrMid Level5+ years expFull time
Posted 9 hrs ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the development and execution of a full-brand marketing strategy and growth roadmap across retail, digital, and e-commerce, leading GTM for new product launches, managing partnerships, and driving analytics-driven performance.
- Lead cross-functional brand initiatives and performance tracking
- Collaborate with Sales, Ops, and Finance to align demand and investments
Job Description
Responsibilities
- Brand Strategy & Growth Planning
- Develop annual brand marketing strategy and growth roadmap
- Lead go-to-market planning for new product launches
- Define positioning, messaging, and competitive differentiation
- Manage brand P&L input related to marketing investment
- Campaign & Content Execution
- Lead 360° integrated marketing campaigns (digital, social, influencer, retail media)
- Manage creative agencies and external partners
- Oversee paid media performance and ROI optimization
- Track KPIs including sell-through lift, traffic, and brand awareness metrics
Requirements
- Bachelor’s degree in Marketing, Business, or related field
- 5+ years of brand marketing experience in Beauty, Skincare, or CPG
- Experience working with national retailers strongly preferred
- Strong understanding of retail marketing and trade promotion
- Proven experience managing product launches
- Analytical mindset with strong Excel / data interpretation skills
- Strong leadership and communication skills
- Experience in K-Beauty or international brand expansion
- Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.)
- Experience managing multi-brand portfolio
Preferred
- Experience in K-Beauty or international brand expansion
- Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.)
- Experience managing multi-brand portfolio
- Understanding of sell-in vs. sell-through dynamics
Benefits
- Health, dental, and vision insurance
- Paid time off
- 401(k) eligibility
- Performance bonus opportunity
- Career advancement in a high-growth beauty distribution company
GOODAI GLOBAL USA INC.
Asian Beauty Expert Group
Headcount Trend
Current headcount: ~27
Marketing Team
Marketing Team Size
4 (15% of company)
Marketing Roles Posted (Last 30 Days)
3
