Marketing Brand Manager, Professional Channel

Responsibilities

• Develop and execute professional marketing strategies that drive brand awareness, stylist adoption, and loyalty within the salon and professional stylist community.
• Drive go-to-market strategy and execution for professional product launches, creating compelling storytelling, marketing toolkits, and educational support for stylists and salons.
• Create marketing programs that engage and inspire the professional community, strengthening relationships with stylists, salon owners, and educators.
• Partner closely with education and sales teams to align marketing initiatives with stylist training, sales strategies, and salon business growth.
• Support the development of professional events, classes, and brand experiences that deepen engagement and elevate the brand within the stylist community.
• Collaborate cross-functionally with creative, product development, and field teams to deliver cohesive marketing programs for the professional channel.
• Leverage insights from stylists, salons, and industry trends to inform marketing strategies and continuously improve professional engagement and performance.
• Other duties, as assigned.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5–7+ years of experience in brand or marketing roles within the beauty, professional haircare, or salon industry.
• Strong understanding of the professional salon landscape, including stylist needs, sales relationships, and professional education models.
• Proven experience leading product launches and developing integrated marketing programs within a professional or B2B channel.
• Demonstrated ability to build marketing initiatives that engage professional communities such as stylists, educators, and salon owners.
• Experience collaborating cross-functionally with sales, education, product development, and creative teams.
• Strong project management skills with the ability to manage multiple initiatives and timelines simultaneously.
• Excellent communication and storytelling skills, with the ability to translate product innovation and technical information into compelling marketing messaging.
• Experience supporting professional events, trade shows, classes, or stylist education programs is highly preferred.
• Analytical mindset with the ability to use market insights, feedback from field teams, and industry trends to inform marketing strategies.

Preferred

• Experience supporting professional events, trade shows, classes, or stylist education programs is highly preferred.

Benefits

• Innersense Organic Beauty offers a generous benefits package that includes: Competitive Compensation, Medical, Dental, Vision, Parental Leave, Flexible Spending Accounts, 401k program with match, Paid Time Off (including holidays and Volunteer Days), and Life Insurance for all eligible employees.