Marketing and Brand Management Specialist

Roswell, GA (On-site)

$60K/yr – $65K/yrMid Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own and execute integrated marketing programs that blend brand building with recruitment goals for beauty students, using AI powered social, email, paid media, and campus partnerships.

  • Campaigns that combine brand and student recruitment through social, email, and campus channels.
  • Cross functional coordination with campus leadership and admissions, analytics tracking, and agency/vendor optimization.
  • Content calendar maintenance, blog/feature updates, and event support to drive inquiries and visits.

Job Description

Responsibilities

  • Blend strategic planning with hands-on action, developing and executing campaigns that build our brand and attract future beauty professionals
  • Leverage the latest in AI and digital marketing to create innovative initiatives across social media, email, paid media, and community outreach
  • Collaborate closely with campus leaders and our admissions team to ensure every campaign aligns with our unique brand identity
  • Monitor analytics, refine strategies for optimal results, and work with vendors and our digital agency to maximize campaign impact
  • Help manage content calendars, update the website with fresh blogs and features, and support recruitment events and open houses
  • Champion brand consistency, engage prospective students, and track campaign performance to share insights with leadership

Requirements

  • 2+ years of marketing experience with both strategy and hands-on execution
  • Proficiency in social media management, content marketing, email marketing, SEO/SEM, paid media (Google Ads, Facebook/Instagram), analytics (Google Analytics, social insights), and use of multiple AI platforms
  • Familiarity with marketing automation platforms and lead-nurturing workflows
  • Strong copywriting, storytelling, and creative campaign development skills
  • Data-driven decision-making skills and ability to measure ROI and present findings
  • Excellent cross-functional collaboration, project management, and vendor coordination
  • Strong written and verbal communication with polished, professional presence

Preferred

  • BA/BS in marketing, communications, business, or related field (non-degree marketing training also considered)
  • Experience in education, higher education, beauty/retail, or premium brands

Benefits

  • Paid time off (PTO)
  • Insurance options
  • A 401(k)
  • Employee discounts on products and services
  • Opportunities for pay advancement based on performance and leadership development
  • Full-time schedule with morning, afternoon, evening, and Saturday availability
  • A predictable work schedule
  • Monthly paid staff training days
  • Opportunities to participate in student-run clubs and FUNraising efforts
Paul Mitchell Schools logo

Paul Mitchell Schools

Thanks to the life and teachings of Paul Mitchell, the legendary hair designer, product innovator, and salon educator, careers in hair design today can be both personally and financially rewarding. As a Paul Mitchell–trained professional, you can realize your artistic dreams and work almost anywhere in the world. Whether you choose to create fashion behind a chair in the salon; own your own salon or spa business; or opt for the excitement of a career in fashion, feature film, TV, or product education, a Paul Mitchell School will help you reach your artistic, technical, and lifestyle goals.A New Exciting Life Could Be Right Around the Corner!Every Paul Mitchell School is designed to teach you the skills you’ll need, inspire you to explore your passion and creativity, and help you learn the business that will make your career in the beauty industry fun and rewarding. And everyone on our staff is committed to helping you find the right home, wherever your dreams may take you.Paul Mitchell–trained hair designers work in virtually every corner of the world, and every professional hairdresser knows the Paul Mitchell name. Prospective employers recognize Paul Mitchell School's commitment to quality and our reputation for innovation and excellence.Say YES to your future!

Founded in 2001
Sandy, Utah, USA
1.7K employees (397 in marketing)