Marketing and Brand Management Specialist at Paul Mitchell Schools | Roswell, GA | $60K/yr – $65K/yr

Marketing and Brand Management Specialist

Roswell, GA (On-site)

$60K/yr – $65K/yrMid Level2+ years expFull time

Posted 3 months ago

Job Summary

Own and execute integrated marketing programs that blend brand building with recruitment goals for beauty students, using AI powered social, email, paid media, and campus partnerships.

Campaigns that combine brand and student recruitment through social, email, and campus channels.
Cross functional coordination with campus leadership and admissions, analytics tracking, and agency/vendor optimization.
Content calendar maintenance, blog/feature updates, and event support to drive inquiries and visits.

Job Description

Responsibilities

Blend strategic planning with hands-on action, developing and executing campaigns that build our brand and attract future beauty professionals
Leverage the latest in AI and digital marketing to create innovative initiatives across social media, email, paid media, and community outreach
Collaborate closely with campus leaders and our admissions team to ensure every campaign aligns with our unique brand identity
Monitor analytics, refine strategies for optimal results, and work with vendors and our digital agency to maximize campaign impact
Help manage content calendars, update the website with fresh blogs and features, and support recruitment events and open houses
Champion brand consistency, engage prospective students, and track campaign performance to share insights with leadership

Requirements

2+ years of marketing experience with both strategy and hands-on execution
Proficiency in social media management, content marketing, email marketing, SEO/SEM, paid media (Google Ads, Facebook/Instagram), analytics (Google Analytics, social insights), and use of multiple AI platforms
Familiarity with marketing automation platforms and lead-nurturing workflows
Strong copywriting, storytelling, and creative campaign development skills
Data-driven decision-making skills and ability to measure ROI and present findings
Excellent cross-functional collaboration, project management, and vendor coordination
Strong written and verbal communication with polished, professional presence

Preferred

BA/BS in marketing, communications, business, or related field (non-degree marketing training also considered)
Experience in education, higher education, beauty/retail, or premium brands

Benefits

Paid time off (PTO)
Insurance options
A 401(k)
Employee discounts on products and services
Opportunities for pay advancement based on performance and leadership development
Full-time schedule with morning, afternoon, evening, and Saturday availability
A predictable work schedule
Monthly paid staff training days
Opportunities to participate in student-run clubs and FUNraising efforts

Paul Mitchell Schools

Thanks to the life and teachings of Paul Mitchell, the legendary hair designer, product innovator, and salon educator, careers in hair design today can be both personally and financially rewarding. As a Paul Mitchell–trained professional, you can realize your artistic dreams and work almost anywhere in the world. Whether you choose to create fashion behind a chair in the salon; own your own salon or spa business; or opt for the excitement of a career in fashion, feature film, TV, or product education, a Paul Mitchell School will help you reach your artistic, technical, and lifestyle goals.A New Exciting Life Could Be Right Around the Corner!Every Paul Mitchell School is designed to teach you the skills you’ll need, inspire you to explore your passion and creativity, and help you learn the business that will make your career in the beauty industry fun and rewarding. And everyone on our staff is committed to helping you find the right home, wherever your dreams may take you.Paul Mitchell–trained hair designers work in virtually every corner of the world, and every professional hairdresser knows the Paul Mitchell name. Prospective employers recognize Paul Mitchell School's commitment to quality and our reputation for innovation and excellence.Say YES to your future!

Founded in 2001

Sandy, Utah, USA

1.7K employees (397 in marketing)

paulmitchell.edu