Ruthies

Marketing Brand Coordinator

La Crosse, WI (On-site)

$18/hr – $30/hrEntry Level1+ years expPart time

Posted 1 day ago

Job Summary

Own Ruthies social media strategy and content operations across platforms, including calendar planning, asset creation, and brand-consistent experiences; collaborate on trend-driven opportunities and local partnerships while supporting digital marketing initiatives.

  • Lead calendar and content development
  • Manage brand-aligned interactions with local businesses and partners
  • Drive engagement and online presence through visuals, campaigns, and events

Job Description

Responsibilities

  • Manage Ruthies social media presence across platforms, including Instagram, Facebook & TikTok
  • Develop and maintain a consistent social media calendar
  • Create engaging content including photos, videos, Reels, Stories, and other social content
  • Capture behind-the-scenes content, events, guest experiences, the property, beverage, and the people who make Ruthies special
  • Identify trends and creative opportunities that fit the Ruthies brand
  • Help grow engagement, awareness, and local following
  • Help bring the existing Ruthies brand kit to life across all marketing channels
  • Maintain consistency in Ruthies visual identity, voice, and overall aesthetic
  • Help curate the overall look, feel, and experience of the Ruthies brand
  • Create graphics and marketing materials using tools such as Canva, Adobe, or similar programs

Requirements

  • 1–3+ years of experience in marketing, social media, content creation, hospitality, events, public relations, or a related field
  • Experience managing social media accounts for a business or brand
  • Strong photography/video and content-creation skills
  • Experience with Canva, Adobe Creative Suite, CapCut, or similar tools
  • Experience with website platforms such as Squarespace, WordPress, Wix, or similar is a plus
  • Experience with email marketing platforms is a plus
  • Experience working with influencers, media, or local businesses is a plus
  • Hospitality, hotel, restaurant, wedding, or event experience is a plus

Preferred

  • We care more about creativity, initiative, taste, and a willingness to learn than checking every box.

Salaries

Posted range

$18/hr – $30/hr

Taken straight from the job posting.

See all Ruthies salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
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Marketing Brand Coordinator

Ruthies · La Crosse, WI · On-site