Marketing, Brand and Communications Specialist

Responsibilities

• What You’ll Do - Organizational Communications, Marketing and Public Engagement, Brand Management and Graphic Design, Social Media and Digital Communications, Website Management, Media and Public Relations, Storytelling and Content Development
• Develop and carry out coordinated communications plans and marketing campaigns supporting programs, services, events, fundraising and public education.
• Write and edit newsletters, reports, public statements, presentations and other materials, translating complex information into clear, accessible language.
• Maintain consistent brand standards and design professional digital and print materials, including advertisements, brochures, signs, reports and social graphics.
• Manage social media content, scheduling, publishing and engagement; maintain accurate, accessible website content.
• Identify meaningful stories, interview stakeholders, and capture and edit photographs and short-form videos.
• Develop media relationships, prepare press materials and coordinate interviews.
• Track communications results and use available data to improve effectiveness.
• Collaborate with staff and the Executive Director, using sound judgment and obtaining appropriate approvals for sensitive communications.
• All communications must represent animals, people and communities with accuracy, dignity and respect.

Requirements

• Demonstrated professional experience in communications, marketing, public relations, graphic design or a closely related field.
• A strong graphic design portfolio spanning digital and print formats, plus writing samples demonstrating clear communication for different audiences.
• Experience managing organizational social media accounts and website content.
• Proficiency with Canva, relevant Adobe Creative Cloud applications—particularly InDesign, Photoshop, Acrobat and Illustrator—and Google Workspace.
• Experience with website content systems, including WordPress; social publishing and management tools; email marketing platforms; and basic digital analytics.
• Ability to prepare accessible digital documents, print-ready files and graphics optimized for different channels.
• Strong visual judgment, attention to detail, adaptability and discretion when handling confidential, sensitive or emotionally charged information.
• Commitment to HSWM’s mission and respectful representation of animals, people and communities.

Preferred

• Preferred experience: Animal welfare, nonprofit or other mission-driven communications; media relations; organizational brand standards; and annual reports, impact reports or fundraising materials.

Benefits

• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Paid time off
• Vision insurance