Great Plains Ventures

Marketing Automation & Web Developer

Wichita, KS (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the marketing automation, web development, and digital experience to drive lead generation and buyer journeys across email, landing pages, and e-commerce sites.

  • Must-have: 2–4+ years in digital marketing with automation.
  • Standout: Experience building and optimizing multi-channel campaigns.

Job Description

Responsibilities

  • Own the marketing automation platform.
  • Develop automated workflows, lead nurture sequences, and triggered campaigns to support the buyer journey.
  • Build email campaigns, landing pages, and forms that align with marketing goals and brand standards.
  • Segment lists, score leads and optimize qualification criteria to support sales alignment.
  • Ensure data integrity by aligning with sales & marketing standards for contact database management.
  • Collaborate with Marketing Specialist to track performance of automation programs and recommend enhancements based on insights.
  • Produce digital assets to support ad campaigns, social media platforms, lead generation efforts, and landing pages.
  • Support product launches with visual content for web pages.
  • Ensure all visuals align with brand guidelines and marketing objectives.
  • Build, update, and maintain websites using Shopify and associated apps, including subdomain content sites.

Requirements

  • Bachelor’s degree in Marketing, Web Development, Digital Media, or related field—or equivalent experience.
  • 2–4+ years of experience in digital marketing, marketing automation, or web development.
  • Hands-on experience with a marketing automation platform and CRM (Infor CRM, HubSpot, Salesforce, etc).
  • Proficiency in HTML, CSS, and JavaScript for website development and email coding, experience with Shopify or similar ecommerce sites.
  • Strong understanding of web UX/UI principles, responsive design, and SEO best practices.
  • Analytical mindset with the ability to translate data into actionable insights.
  • Ability to troubleshoot issues and find creative solutions.
  • Clear communicator who thrives in a cross‑functional environment.
  • High level of proficiency in both automation and front end development.
  • Ensure consistency and quality across all digital touchpoints.

Preferred

  • Experience with CMS platforms (e.g.,Shopify,WordPress,Webflow, HubSpot CMS).
  • Basic design skills (Adobe Creative Cloud or similar).
  • Experience with A/B testing platforms, tagging, and analytics tools (Google Analytics).
  • Experience, or willingness to learn, and use AI tools to boost efficiency and quality, while applying critical judgment to ensure outputs are accurate, ethical, and aligned with team goals