Responsibilities

• Journey Builder Technician
• Use Marketing Automation to build and test various types of engagement plans for the channels of email, direct mail, and SMS.
• Collaborate with paid media, integrated marketing to build, implement, analyze, and optimize workflows through marketing automation platform (Marketing Cloud).
• Acts as “first responder” to trouble-shoot marketing automation technology issues and escalate as needed.
• Build basic performance reports for our acquisition and engagement programs using Dataroma in Marketing Cloud.
• List Counts, Segment Development
• Perform list counts as requested.
• Build marketing cloud audiences (prospect, client, and MCP segment sources).
• Report segment improvements to Director of Marketing Automation.
• Optimization and Engagement Plan Improvements

Requirements

• Bachelor's degree or equivalent, demonstrated through one or a combination of the following: work experience, training, military experience, education.
• 4 years of professional email marketing experience
• Experience and/or technical expertise with the following or similar marketing automation tools: Salesforce Marketing Cloud (Exact Target) Eloqua, Pardot, or Marketo (Adobe Campaign).
• Experience with Salesforce or other major CRM.
• Strong communication, critical thinking, problem solving, prioritization, organization, and project management skills.
• Developed and deployed A/B testing measurements and results. Experience in using universal control groups for extracting insights (preferred).
• Proficient knowledge of Microsoft Windows and Office Suite.
• Proficient at using AI and digital tools

Preferred

• Experience in financial services industry is a plus, but not required
• Experience writing SQL queries preferred
• Certified Salesforce Marketing Cloud Specialist certification (or willingness to achieve certification within first year)

Benefits

• Comprehensive Benefits Offerings
• - Training and professional development
• - Medical, dental and vision coverage (Available to full-time employees and their families)
• - Health Savings Account (HSA) with employer contribution and Flexible Spending Accounts (FSA) for medical, dependent, and transit expenses
• - Life and AD&D insurance – employer paid and voluntary options
• - Short-term and long-term disability, workers compensation – employer paid
• - 401k with match and profit sharing
• - Wellness programs and resources
• - Voluntary benefits, including pet insurance
• - 18 days of paid time off (PTO), accrued annually (25 PTO days after 4 years of service)