Marketing Automation Specialist at Sammons Financial Group | West Des Moines, IA

Marketing Automation Specialist

West Des Moines, IA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

Job Summary

Own the delivery and continuous improvement of marketing automation programs in Marketing Cloud, ensuring accurate, compliant email journeys and data-driven optimization across marketing, sales, and analytics.

Operate and optimize email journeys and campaigns, including build, test, QA, deployment, and troubleshooting.
Collaborate with Marketing, Sales, and Analytics to translate requirements into effective automations and improve client experience.
Drive ongoing automation strategy development and process improvements, with a focus on governance and documentation.

Job Description

Execute and support digital marketing campaigns and automated customer journeys within Marketing Cloud
Focus on day-to-day operational delivery of email and journey campaigns, ensuring accuracy, quality and alignment with processes
Collaborate with Marketing, Sales and Analytics to implement campaign requirements and improve client experience
Build, test emails and journeys, troubleshoot routine issues, ensure campaigns are deployed efficiently
Monitor campaign performance, assist with analytics and optimization through testing and reporting
Contribute to ongoing development and execution of marketing automation strategies and process improvements
Coordinate and execute campaigns within the marketing calendar; ensure timely, accurate, compliant delivery
Build and update emails, templates, audience lists and data extensions using Marketing Cloud, HTML/CSS, dynamic content tools
Perform QA testing on campaigns and journeys (rendering, links, tracking, privacy compliance)
Execute A/B and multivariate testing; monitor performance metrics; support optimization through reporting

Bachelor's Degree in Marketing, Communications or related field preferred
2-4 years' experience in a digital environment (web, social, video, mobile, search, marketing, online advertising or integrated campaigns)
2-4 years' experience in Salesforce Marketing Cloud preferred
Experience in the use of marketing automation technology (Salesforce Marketing Cloud, Eloqua, etc.) preferred
Experience working across Marketing teams, Client Success, Sales, UX, Product and BI preferred
Strong collaboration skills
Knowledge of database management concepts
Proficiency in HTML
Proficiency in Amp Script preferred
Ability to think creatively and identify process improvements

Experience in Eloqua or other marketing automation tools (beyond Salesforce Marketing Cloud)
AMP Script proficiency
Experience working across Marketing, Client Success, Sales, UX, Product and BI is listed as preferred

Comprehensive health coverage for you and your family, including Medical, Dental, Vision, HSA & FSA options, and term life insurance
Paid time off and paid holidays; Friday afternoons off year-round (work–life balance)
100% company-funded Employee Stock Ownership Plan (ESOP) and automatic enrollment in 401(k)
Tuition reimbursement and professional development opportunities across industry, individual, and leadership programs
Volunteer time off and nonprofit matching gift program
Ownership culture and values-driven workplace emphasizing accountability and teamwork