Responsibilities

• Conduct a comprehensive assessment of current systems and processes.
• Identify pain points and opportunities related to paid media programs, touchpoints, and intake areas.
• Create integrations between MarTech (Marketo, Salesforce, BigQuery) signals to Ad Platforms (Google Ads, LinkedIn, Meta, Reddit, etc.) to create conversion via Zapier and Workato KPIs for metrics such as leads and MQLs
• Set up and maintain direct digital integration of forms from Ad Platforms into Marketo (ex: LinkedIn Lead Gen Forms)
• Document current workflows for Marketo program execution, lead flow, and reporting.
• Perform an in-depth analysis of Marketo programs and processes, including Salesforce (SFDC) connectivity for lead flow.
• Create actionable recommendations for optimizing paid media lead flow, including UTM tracking, and cookie attribution setting
• Define clear requirements for tracking, requests, and campaign management.
• Manage end-to-end production and execution of marketing campaigns in Marketo, including global or localized demand generation efforts.
• Partner with larger Marketing ops team to optimize existing programs, including landing pages, forms, URL/UTM structures, and Marketo settings to align with newly defined processes.

Requirements

• 4+ years of experience in Marketo
• Paid Media Digital Integration Experience , specifically sending conversion KPIs from MarTech (Marketo, Salesforce, Big Query) to ad platforms (Google Ads, LinkedIn, Meta)
• Knowledge of Zapier or Workato or similar integration platform preferred
• Understanding of how cookies are set on the user level within Marketo
• Understand core concepts of UTM tracking (set up and QA)
• Must be willing to work East Coast US hours

Preferred

• People who want to learn, but are self motivated in learning from their projects.
• People who enjoy the really hard problems.
• People who enjoy having too much vs. too little to do.
• People who like creating from nothing (We still need a lot built to support our growth).
• People who understand how to build and maintain relationships with their coworkers and their clients.
• People who like making others successful and understand the value of that as much as making themselves successful.
• People who leave their ego at home and really enjoy working with other brilliant people.