Responsibilities

• The Marketing Automations Specialist is responsible for hands‑on execution of marketing automation, CRM workflows, cross‑channel campaign scheduling, analytics reporting, and voice‑of‑customer (NPS/reviews) programs across five strategic business units.
• This role operates within multiple separate CRM environments (MobilityWorks, Driverge, EZmobility Direct, etc.) and supports day‑to‑day operational tasks that power acquisition, retention, and overall digital marketing performance.
• This is a production‑focused, execution‑only position with a strong emphasis on accuracy, QA, data integrity, and multi‑channel operational support.
• Marketing Automation & Email Campaigns
• Build and deploy weekly retention and acquisition email campaigns.
• Execute automated journeys, nurture sequences, segmentation lists, and triggers across platforms including Pardot/Salesforce.
• Create and maintain email templates, landing pages, and campaign assets.
• Manage list hygiene, subscription preferences, and compliance.
• CRM Workflow Execution (Across Multiple Separate Instances)
• Build, update, and test CRM automation workflows (routing rules, auto‑responses, follow‑ups, scoring logic).

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Data/Analytics, or related field (or equivalent experience).
• 1–5 years experience in marketing operations, CRM operations, marketing automation, or digital execution.
• Experience with Salesforce and/or Pardot/Account Engagement preferred.
• Experience with Qualtrics or similar survey tools a plus.

Preferred

• Experience with Salesforce and/or Pardot/Account Engagement preferred.
• Experience with Qualtrics or similar survey tools a plus.