Marketing Automation Specialist-Marketo

Dunwoody, GA (Hybrid)

$95K/yr – $110K/yrMid Level3+ years expFull time

Posted 2 weeks ago

Job Summary

Own demand generation programs and marketing automation initiatives, with a focus on Marketo-driven campaigns, analytics, and enablement of sales through data-backed optimization.

  • Lead end-to-end demand gen programs and measure ROI
  • Collaborate with sales to optimize lifecycle campaigns
  • Leverage data, analytics, and marketing tech to improve performance

Job Description

Requirements

  • 3+ years in digital marketing with a focus on demand generation and marketing automation.
  • 2 + years of hands-on Marketo experience; this is the core platform for the role.
  • Strong editing and proofing skills, with sharp attention to detail — nothing ships with errors.
  • Strong analytical skills, with the ability to interpret data, identify trends, and assess program effectiveness and ROI.
  • Strong verbal and written communication, and the ability to work well under pressure and meet deadlines.
  • Knowledge of responsive, fluid, and adaptive email design, plus cross-browser and mobile compatibility.
  • Solid project management skills — the ability to scope timelines, dependencies, and risks accurately.

Preferred

  • Marketo certification
  • Experience with a connected CRM (e.g., Salesforce) and understanding of how marketing and sales data flow together.
  • Data fluency — comfort with spreadsheets, SQL, or BI/reporting tools to dig deeper into program performance.
  • Light scripting or automation skills (e.g., Python, JavaScript) and hands-on HTML/CSS for email and landing pages.
  • A systems and tooling mindset — someone who looks for ways to make repetitive work faster, cleaner, and more reliable.
  • Hands-on experience with AI tools (e.g., generative AI for content, AI-assisted QA or analysis) and a clear interest in integrating them into marketing operations.
  • Well organized, able to multi-task, prioritize, and think outside the box.
  • Excellent interpersonal skills and the ability to thrive as part of a fast-paced marketing team.
  • Curious and self-motivated — the kind of person who wants to understand why a number moved, not just that it did.
  • Genuinely excited about AI and emerging tools, and eager to experiment with them to optimize how the team works.

Benefits

  • Benefit Information: ABM offers a comprehensive benefits package. For information about ABM’s benefits, visit ABM 2026 Employee Benefits | Staff & Management

Salaries

Posted range

$95K/yr – $110K/yr

Taken straight from the job posting.

See all ABM US salaries

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Marketing Automation Specialist-Marketo

ABM US · Dunwoody, GA · Hybrid