Responsibilities

• Serve as the specialist for executing digital touchpoints/audiences and marketing automation (Salesforce Marketing Cloud).
• Perform day-to-day activities including, but not limited to email/mobile development/ deployment, customer journey design and implementation, email & data automation workflow, basic operational reporting, email campaign optimization etc.
• Proactively advise Marketing and other cross-functional partners of best practices with regards to marketing automation, increasing digital engagement, platform capabilities and testing methodology.
• Manage and manipulate data to obtain appropriate digital audience creation for emails
• Identify and understand actionable metrics for digital engagement marketing activities; work with manager to analyze and make recommendations on data.
• Demonstrate flexibility, versatility and an ability to shepherd multiple concurrent priorities to completion, seeking minimal guidance.
• Solves and responds to complex problems efficiently; takes a new perspective using existing solutions and approaches changes with flexibility.
• May lead, plan, coordinate, or align cross functional partners on small or medium projects, campaigns, or initiatives.
• May develop training and process documentation for team and the broader Business.
• Guides, teaches, and mentors other team members in the work and data infrastructure.

Requirements

• Bachelor's degree in Marketing, Business, or related field or equivalent work experience
• 4+ years of email marketing, digital engagement and/or business strategy; with experience in marketing automation or Salesforce Sales/Service Clouds
• Demonstrated experience with developing digital engagement techniques, tools and measurements
• Demonstrated success in project management; including technical and creative projects
• Ability to handle multiple projects and priorities
• Excellent interpersonal skills and ability to work in a project oriented, diverse team environment
• Salesforce Sales and Marketing Cloud or other marketing automation platform experience required. Preferred: Journey builder, automation studio, cloud pages, Salesforce Sales or Service Cloud

Preferred

• Journey builder, automation studio, cloud pages, Salesforce Sales or Service Cloud
• Salesforce Marketing Cloud Email Specialist or Salesforce Marketing Cloud Consultant certification

Benefits

• At TruStage, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace that allows for work-life balance, career growth and retirement assistance.
• In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan.
• Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few.
• Beyond pay and benefits, we also recognize that flexibility, including working in a place you prefer, is essential to caring for our employees.
• We will continue to strive to offer flexibility and invest in technology and other tools that will make hybrid working normal rather than an exception, so that when “life happens,” you can focus on what’s most important.