Assist with marketing automation, ABM, and CRM-driven journeys for B2B marketing in the Americas; role focuses on planning, execution, and optimization using Dynamics 365 Marketing and related tools.

• Assist with strategizing, planning, and building automated, data-driven, triggered journeys to nurture lead prospects via MS Dynamics Marketing.
• Help the planning and execution of multi-channel Account Based Marketing (ABM) campaigns for targeted market segments and contacts.
• Develop strategies for ongoing communication with past and current customers via new and existing digital channels (email newsletters, social media newsletters, SMS, etc.)
• Work with field, product, and distribution marketers to support in-person events, business initiatives, and product launches through strategic digital channels.
• Build and maintain contact segments, campaigns, journeys, and other CRM data relevant for ongoing marketing programs.
• Collaborate with segment managers, product managers, and marketing teams to write, design, and build engaging emails, landing pages, and articles to support these journeys.
• Use external tools like ZoomInfo to build targeted lead contact lists for cold outbound campaigns.
• Conduct A/B testing and analysis, including subject line testing and creative layouts, to develop best practices for ongoing optimization of communication journeys for maximum engagement and conversion.
• Compile performance reporting; curate trends and insights and present to marketing leadership team for tactics optimization.
• Assist with marketing project management coordination: create deadlines and deliverable guidelines, define project intake and requirements, facilitate review processes, and other operations considerations.

• 21 days PTO (Paid Time Off) to start – quickly earn more PTO as you stick with us (36 days max).
• Medical, dental, and vision Insurance – several Blue Cross Blue Shield plan options to choose from.
• Company-sponsored life, AD&D, and short- and long-term disability – at no cost to employee.
• Paid parental leave, tuition and fitness reimbursement, and a hybrid working policy.
• 401(k) with a 4% dollar-for-dollar match – fully vested upon eligibility!

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