Marketing Automation Specialist

New Jersey, USA (Hybrid)

$55K/yr – $60K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own the marketing automation flow for lead nurturing, turning workflow optimization, copy, and QA into higher engagement and conversion.

  • Workflow & Development: Build and optimize automated lead nurturing and CRM sequences.
  • Content Creation: Write action-driven email, SMS, and landing page copy aligned with brand goals.
  • Platform Management & QA: Administer the marketing automation platform, test campaigns, and ensure flawless user journeys.

Job Description

Responsibilities

  • Workflow Support & Development: Build, manage, and optimize automated lead nurturing sequences and CRM workflows
  • Content Creation: Write email, SMS, and landing page copy aligned with brand voice and campaign goals
  • Platform Management: Support administration of our marketing automation platform (GoHighLevel or similar)
  • Quality Assurance: Test campaigns, links, triggers, and logic to ensure a seamless user experience
  • Optimization: Identify opportunities to improve funnels, engagement, and conversion rates

Requirements

  • Experience with GoHighLevel or similar platforms (HubSpot, ActiveCampaign, Klaviyo, etc.)
  • Strong writing skills with the ability to drive action and engagement
  • High attention to detail and strong organizational skills
  • Logical thinker with an interest in automation and customer journeys
  • Ability to manage multiple projects in a fast-paced environment
  • Recent graduates with relevant internships or hands-on experience are encouraged to apply

Benefits

  • Flexible Structure: In-person role with Remote Fridays year-round
  • Summer Fridays: Early 3:00 PM finish from Memorial Day through Labor Day
  • Health Coverage: 70% of medical insurance premiums covered by the company
  • Additional Benefits: Dental, vision, and life insurance options
  • Retirement: 401(k) with company match
  • Paid Time Off: 15 PTO days annually, with up to 5 days carryover
  • Professional Growth: Ongoing development and learning opportunities
  • Fitness Perks: Complimentary membership at MAX Fitness & Wellness or Farrell’s eXtreme Bodyshaping
FIT Franchise Brands logo

FIT Franchise Brands

At FIT Franchise Brands, we are more than just a franchising organization; we are your partners on the road to success. Our unwavering commitment revolves around empowering our franchisees to make a lasting impact in their communities and beyond. We believe that your success is our success, and we’re here to support you every step of the way.

Founded in 2024
Morganville, New Jersey, USA
20 employees (6 in marketing)

Traffic Signals

Monthly Visitors
621
Traffic Source Mix
Search
33.2%
Direct
41.7%
Referral
12.7%
Social
9.8%
Paid
1.5%

Headcount Trend

Current headcount: ~20

Marketing Team

Marketing Team Size
4 (20% of company)