Marketing Automation Specialist at FIT Franchise Brands | New Jersey, USA | $55K/yr – $60K/yr

FIT Franchise Brands

Marketing Automation Specialist

New Jersey, USA (Hybrid)

$55K/yr – $60K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own the automation and optimization of the customer journey from nurture sequences to post-click experiences.

Workflow: Own CRM workflows and lead-nurture sequences to improve engagement and conversions.
Content & Copy: Shape action-driven emails, SMS, and landing pages aligned to brand voice.
Platform QA & Improvement: Manage automation platform administration and test campaigns for a seamless user experience.

Job Description

Responsibilities

Workflow Support & Development: Build, manage, and optimize automated lead nurturing sequences and CRM workflows
Content Creation: Write email, SMS, and landing page copy aligned with brand voice and campaign goals
Platform Management: Support administration of our marketing automation platform (GoHighLevel or similar)
Quality Assurance: Test campaigns, links, triggers, and logic to ensure a seamless user experience
Optimization: Identify opportunities to improve funnels, engagement, and conversion rates

Requirements

Experience with GoHighLevel or similar platforms (HubSpot, ActiveCampaign, Klaviyo, etc.)
Strong writing skills with the ability to drive action and engagement
High attention to detail and strong organizational skills
Logical thinker with an interest in automation and customer journeys
Ability to manage multiple projects in a fast-paced environment
Recent graduates with relevant internships or hands-on experience are encouraged to apply

Preferred

Benefits

401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Life insurance
Paid time off
Professional development assistance
Vision insurance

FIT Franchise Brands

At FIT Franchise Brands, we are more than just a franchising organization; we are your partners on the road to success. Our unwavering commitment revolves around empowering our franchisees to make a lasting impact in their communities and beyond. We believe that your success is our success, and we’re here to support you every step of the way.

Founded in 2024

Morganville, New Jersey, USA

20 employees (6 in marketing)

www.fitfranchisebrands.com