Responsibilities

• Develop a working knowledge of Senergy’s products and service offerings, sales polices, processes, systems, and practices, as well as other related company information systems.
• Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
• Maintain Marketing Automation integration with NetSuite and assist in the integration of additional platforms into the marketing automation software
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
• Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
• Support essential marketing operations initiatives using marketing automation abilities such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
• Duties and responsibilities may be modified as directed by management.
• Represent and promote Senergy in a professional, dignified, and ethical manner.
• Attend sales meetings, as well as sales training, continuing education, and other related events and functions

Requirements

• 4 Year Degree
• Minimum 1-3 years of marketing automation experience (must have been your focus)
• Minimum 1 year experience with marketing automation tools required
• Honest, dependable and a team player
• Able to work in a fast-paced environment
• Energetic self-starter
• Exceptional verbal and written communication skills
• Problem solving and listening skills
• Organized and able to multi-task

Preferred

• Bilingual English and Spanish preferred
• Adobe Cloud experience
• One (1) year of sales experience
• One (1) year of B2B experience
• Experience in transportation, lubricants, fuel, or a related industry
• Netsuite proficiency