Responsibilities

• Build and execute marketing campaigns across marketing automation and 3rd party platforms.
• Prepare Marketo emails, landing pages, forms, smart campaigns, and list loads as needed and within assigned timelines.
• Understand capabilities and functionality of Marketo Nurture Programs and build upon requests.
• Support QA and testing of all Marketo programs and individual assets.
• Support strategy sessions for assigned business units with campaign development, updates, and recommendations based on data and quarterly goals.
• Able to segment prospect database to target campaigns and improve message relevancy.
• Apply tracking and reporting to all Marketing Automation tactics
• Assist with troubleshooting issues across all assigned business units.
• Assist with Marketo data hygiene, system maintenance and lead management.

Requirements

• Bachelor’s Degree required
• 1-3 years of experience in marketing automation/email marketing such as Marketo, Marketing Cloud/ExactTarget, Eloqua, Pardot, or HubSpot. Marketo strongly preferred.
• Ability to work in cross-functional teams with a solution-focused mindset and positive attitude. Must be a team player.
• Knowledge of Adobe Creative Suite
• Familiar with email marketing, CRM, database concepts, and related concepts
• Knowledge of HTML and CSS; JavaScript a plus
• Strong ability to learn quickly
• Attention to details and perform at a high level of accuracy
• Strong problem-solving skills
• Act independently on routine assignments or projects

Preferred

• JavaScript a plus

Benefits

• We offer competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield.
• We invest in our employees’ financial futures through 401k plans, an employee stock purchase plan (ESPP), Health Saving Account (HSA), Flexible Spending Account (FSA), and Dependent Care FSA.
• We empower our employees develop their careers through mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs, and more.
• We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.
• We offer an accrued leave policy with paid holidays, paid time off, and paid parental leave.
• We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.