Responsibilities

• Building campaigns and lead-nurturing programs
• Thinking creatively, design and run automation workflows
• Setting up and execute tasks associated with the client customer database to manipulate and extract targeting data
• Assisting with designing lead-generation programs, lead-nurturing programs, customer research and automated communications programs
• Translating needs from marketing teammates into functional specifications for data extraction, email workflows, lead capture and campaign reporting
• Managing email lists, data file aggregation and uploads according to campaign requirements
• Implementing user profiling, scoring and measurement systems that lead to more effective communication and higher conversion
• The QA of campaign flowcharts and lists

Requirements

• Bachelor’s degree in Computer Science, Information Systems, Marketing, or related degree
• HTML and CSS experience
• CRM and marketing automation experience
• Experience and working knowledge of SQL a plus
• List management (segmentation, reporting and maintenance)
• Technically savvy, comfortable with software applications
• Ability to work in a fast-paced work environment and manage multiple projects simultaneously
• Attention to detail, highly organized yet able to see the big picture