Responsibilities

• Quality Assurance: Conduct QA checks on all outgoing communications for Email and Engagement team campaigns, including: Audience segmentation, Smart lists, Links and link tracking, Content optimization, Alignment with ticket requests.
• Test and optimize campaigns on an ongoing basis.
• Analyze audiences to identify optimization opportunities.
• Partner closely with Email and Engagement teams to support technical needs.
• Provide regular, detailed reporting to Email and Engagement teams.
• Collaborate with marketing teams to maintain consistency, optimize processes, and ensure compliance with industry regulations.
• Marketing Automation: Support day-to-day operations of the Lifecycle Team.
• Manage data collection, standardization, and normalization.
• Assist with administration of Marketo and related business applications, including: RingLead, Twilio, Conversica.
• Help define, implement, and maintain marketing automation best practices, including: Data quality and hygiene, List management, Content optimization, General troubleshooting.

Requirements

• Marketo Certified Expert.
• Proficiency with Salesforce CRM.
• Strong analytical mindset.
• Working knowledge of HTML and CSS to make basic updates to emails, landing pages, and forms.
• Ability to identify underlying business needs and deliver effective solutions within short timelines.
• Familiarity with digital marketing platforms and concepts.
• Knowledge of integrated marketing communications.
• Knowledge of educational marketing.
• Self-motivated and highly organized.
• Detail-oriented and results-focused with strong follow-through skills.

Preferred

• Experience in a B2B, fintech, or fast-paced technology environment preferred.

Benefits

• medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.