Responsibilities

• Own the performance, execution, strategy, and ongoing optimization of 30+ Email and SMS triggered lifecycle journeys across all brands (abandon cart, browse abandonment, back in stock, etc.).
• Proactively identify new trigger opportunities to improve revenue, traffic, conversion, and customer lifetime value.
• Devise, execute, and analyze ongoing A/B tests within triggered journeys to continuously improve performance against KPIs.
• Independently own the promotional/bulk messaging calendar for Email and SMS across all five brands.
• Lead automated lifecycle messaging strategy for paid loyalty and Military loyalty programs, leveraging testing and optimization to improve engagement and lifetime value.
• Manage the execution of all in‑house and vendor‑funded promotions, ensuring alignment with Merchandising and Product Data teams
• Oversee the Email and SMS messaging strategy including subject lines, sender names, pre‑headers, and creative direction
• Oversee end‑to‑end production for retention marketing campaigns across Email, SMS, and onsite promotional placements.
• Partner closely with Creative, IT, Product Data, Merchandising, and Customer Service teams to execute campaigns efficiently and accurately.
• Manage multiple high‑priority projects simultaneously and make informed tradeoff decisions to meet business deadlines.

Requirements

• Bachelor’s degree in marketing, communications, or business, or an equivalent amount of experience and education.
• 6-8 years of Ecommerce Marketing experience
• Proven background in building, testing, optimizing, and driving measurable improvements to customer journeys.
• 3-5 years of significant hands-on experience in triggered automations for Email and SMS
• 1-3 years of people Management preferred
• Experience managing customer lists of 500,000+
• Experience managing multi-brand marketing programs is preferred

Preferred

• Experience managing multi-brand marketing programs is preferred