Marketing Automation & Messaging Operations Manager at ESPN | New York, USA | $110K/yr – $148K/yr

ESPN

Marketing Automation & Messaging Operations Manager

New York, USA (On-site)

$110K/yr – $148K/yrSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive Braze messaging operations within the Product Marketing team to optimize campaigns and testing.

Manage and work through requests for Braze messaging from both CRM and Product Marketing teams.
Must-have: Minimum of 3 years of experience in operations or digital marketing, with a focus on working in CMS tooling for Braze.
Standout: Cross-functional collaboration and A/B testing with clear performance evaluation.

Job Description

Responsibilities

Manage and work through requests for Braze messaging from both CRM and Product Marketing teams.
Partner across team to launch, maintain and evaluate A/B tests
Assist in all reporting and analytics for messaging
Monitor and analyze performance metrics to identify areas for improvement.
Work with Operations team to build out best practices

Requirements

Minimum of 3 years of experience in operations or digital marketing, with a focus on working in CMS tolls for Braze
Proven track record of developing and executing successful marketing strategies that drive business growth.
Strong analytical skills and experience with web analytics tools.
Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.
Proven ability to manage multiple projects and meet deadlines.
Bachelor's degree in Marketing, Communications, Business, or a related field

ESPN

ESPN is the leading multiplatform sports entertainment brand that features seven U.S. television networks, the leading sports app, direct-to-consumer ESPN+, leading social and digital platforms, ESPN.com, ESPN Audio, endeavors on every continent around the world, and more. ESPN is 80 percent owned by ABC, Inc. (an indirect subsidiary of The Walt Disney Company) and 20 percent by Hearst. Based in Bristol, Conn., ESPN has approximately 3,800 employees (4,600 worldwide).

Founded in 1979

Bristol, Connecticut, USA

11K employees (5,821 in marketing)

espncareers.com