Marketing Automation Manager

Columbia, MD (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

This role blends client-facing account management with CRM deployment and optimization. It requires 3–5+ years in CRM/marketing automation and emphasizes data-driven optimization and flawless execution. Benefits include hybrid scheduling, health insurance, 401(k) profit sharing, PTO, parental leave, and professional development.

Job Description

Responsibilities

  • Hybrid role blends client-facing account management with hands-on CRM architecture, campaign deployment, and CRM optimization.
  • CRM Mastery: Utilizing marketing automation tools to launch campaigns and drive success.
  • Client Adaptability: Fluidly transition between different client needs, communication styles, and tasks throughout the day.
  • Content Creation: Crafting concise, compelling content tailored to each channel.
  • Quality Assurance: Ensuring every email, website, SMS, and campaign is flawless before it reaches the audience.
  • Strategic Analysis: Continuously improving results through data-driven insights, proactive problem-solving, and strategic adjustments.
  • Data & Systems Strategy: Configure and optimize data infrastructure, integrations, and automation logic to support recruitment and operational workflows.

Requirements

  • 3–5+ years of CRM/marketing automation experience within commuting distance.
  • 3–5+ years using a CRM or marketing automation tool.

Preferred

  • You’re competitive and driven by results.
  • You’re both technically strong and client-confident—equally comfortable building a portal as you are explaining why it matters.
  • You thrive under deadlines and maintain accuracy even while switching quickly between tasks and clients.
  • You’re highly detail-oriented and committed to flawless execution.
  • You learn new tools quickly and stay competitive, curious, and results-driven.

Benefits

  • Competitive compensation
  • Hybrid schedule (remote on Wednesdays and Fridays)
  • Health insurance
  • 401(k) with a guaranteed 3% profit sharing
  • 15 days PTO plus numerous company holidays
  • Paid parental leave
  • Professional development stipend
  • Free snacks
Waybetter Marketing logo

Waybetter Marketing

Waybetter Marketing is an innovative, data-driven enrollment management company. We have one mission: help colleges and universities enroll more students. We’ve done it for dozens of institutions all over the country. In the last two decades, Waybetter clients increased deposits by an average of 12%—and up to 50% for some clients.We’re successful because we believe that marketing is a personal conversation, and that students and their parents deserve data-driven digital ecosystems that are truly unique to them.

Founded in 2007
Columbia, Maryland, USA
29 employees (10 in marketing)

Traffic Signals

Monthly Visitors
4.5K
Monthly Google Ads Budget
$8.2K
Traffic Source Mix
Search
49.9%
Direct
29.8%
Referral
4.9%
Social
14.1%
Paid
1.2%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
9 (31% of company)