Responsibilities

• Support the execution of Marketo-based marketing programs, including email campaigns, nurture programs, webinars, events, newsletters, content marketing, and go-to-market initiatives.
• Build and maintain campaign assets in Marketo and Qualified, including emails, forms, landing pages, templates, nurture streams, and audience segments.
• Perform database maintenance and segmentation activities, including list pulls, uploads, data enrichment, lead assignment updates, and reporting.
• Partner with Digital Marketing to test campaigns end-to-end and ensure they meet accessibility standards, digital best practices, and compatibility requirements across supported browsers and web configurations.
• Develop and implement A/B testing plans based on established protocols, campaign hypotheses, and prior performance insights.
• Monitor lead flow from website to Marketo to Salesforce, identify process issues, and recommend improvements to drive accuracy and efficiency.
• Troubleshoot routine data and system issues within marketing operations platforms and advance more complex issues as needed.
• Document and maintain campaign processes and workflows to support accurate data quality, and campaign execution.
• Partner with Marketing and Sales team members to gather campaign requirements, provide status updates, and support campaign analysis.
• Assist with marketing technology stack enhancements, including requirements gathering, testing, documentation, and integration support.

Requirements

• Bachelor's degree in Marketing, Information Systems, Business, or a related field, or equivalent relevant professional experience.
• 5-8 years of experience in Marketing Operations or Revenue Operations, preferably within a B2B SaaS environment.
• Experience supporting B2B demand generation, customer marketing, and sales programs through marketing automation platforms.
• Advanced proficiency with Marketo and Salesforce is required.
• Experience with Qualified or similar agentic AI, conversational AI, or SDR platforms is preferred.
• Experience with marketing technology administration, campaign execution, database management, lead management, reporting, and analytics.
• Strong attention to detail and the ability to manage multiple priorities in a fast-paced environment.
• Demonstrated problem-solving skills with the ability to identify issues, recommend solutions, and drive improvements.
• Strong project management, communication, and stakeholder management skills.
• Excellent written and verbal communication skills, with the ability to translate technical concepts, requirements, and performance insights for technical and non-technical audiences

Preferred

• Certifications in relevant marketing technology platforms (e.g., Marketo, Salesforce).
• A self-starter mindset—demonstrated initiative, comfort with ambiguity, and a passion for optimizing processes.
• Experience supporting go-to-market organizations that use AI technologies to enhance decision-making, improve efficiency, and accelerate business results.
• Knowledge of lead lifecycle management, marketing attribution, and campaign performance optimization.
• Familiarity with marketing analytics, data enrichment, and automated lead qualification tools.
• Passion for continuous learning and staying current with MarTech trends.