Responsibilities

• Collaborate Demand Gen, Programs, Events and global marketing managers to build and optimize all campaigns running through Marketo
• Test, optimize and standardize email, programs, forms, landing pages and templates
• Upload and maintain lead lists and oversee data hygiene within the Marketo instance
• Manage email consent best practices
• Manage and optimize all integrations between Marketo and other tools in the marketing technology stack.
• Oversee third-party agencies or teams responsible for uploading and managing landing pages, emails, creatives, and campaign reporting.
• Support marketing initiatives across regions (EMEA, APAC, US) and business units.
• Participate in the training and supervision of Marketo users including email marketers
• Identify and implement new campaign opportunities and areas for operational improvement.
• Implement, maintain, and troubleshoot tracking scripts or elements that provide accurate reporting
• Improve email engagement, deliverability and unsubscribes

Requirements

• 4+ years of experience using Marketo.
• 2+ years of experience with Salesforce.
• Strong collaboration and project management skills.
• Functional experience in HTML and CSS.
• Experience with various martech platforms and tools.
• Adept at reporting tools; Excel, SFDC, Looker Studio or equivalent
• Experience tracking and reporting on campaign performance
• Experience with Marketo Measure/Bizible
• B2B marketing experience