Marketing Automation Manager (GoHighLevel or Similar Platform)

Responsibilities

• Serve as the primary internal expert for GoHighLevel (or similar marketing automation platform)
• Build, manage, and optimize workflows, triggers, pipelines, calendars, forms, and automations
• Troubleshoot issues related to SMS/email delivery, automation logic, tagging, and integrations
• Maintain platform structure and best practices across multiple accounts or locations
• Onboard new franchise locations and internal clients into the platform
• Configure accounts, pipelines, calendars, automations, permissions, and integrations
• Ensure users are properly set up and able to execute campaigns effectively
• Write, build, and deploy SMS and email campaigns tied to marketing promotions
• Perform quality assurance before launches to ensure messaging, timing, and logic are correct
• Make real-time adjustments based on performance, feedback, or operational needs

Requirements

• 2+ years of hands-on experience with GoHighLevel or a highly similar marketing automation platform
• Direct experience building and managing:
• Automations & workflows
• SMS and email campaigns
• Pipelines, calendars, and forms
• Client or account onboarding
• Strong understanding of SMS compliance, email best practices, and deliverability
• Ability to independently diagnose and resolve platform issues
• This role requires real, day-to-day platform experience. Candidates without hands-on automation platform experience will not be considered.

Preferred

• Experience in a marketing agency or multi-location business
• Familiarity with franchise or multi-brand environments
• Strong SMS and email copywriting skills
• Experience supporting multiple clients or internal stakeholders simultaneously

Benefits

• Health, dental, and vision insurance
• Life insurance
• 401(k) with company match
• Complementary membership to one of our fitness brands
• Paid time off and holidays
• Collaborative, in-person work environment
• Remote Friday hours