Responsibilities

• Define and implement best practices for Enterprise campaign development and delivery, including standardized campaign calendars, project management processes, and workflow tools that scale as we grow
• Partner strategically with the Enterprise Marketing team and Account Management to develop and execute sophisticated, account-focused email and SMS campaigns that drive engagement and support the sales cycle
• Lead campaign strategy and development for Enterprise accounts—from initial brief through launch—ensuring each campaign is thoughtfully designed, properly sequenced, and rigorously tested
• Own the technical and strategic implementation of Salesforce Marketing Cloud (SFMC) automation for Enterprise campaigns, continuously optimizing for deliverability, performance, and scalability
• Establish and maintain comprehensive documentation of Enterprise campaign best practices, workflows, and SFMC configurations for team consistency and institutional knowledge
• Collaborate with Business Operations and Data Science teams to define audience segmentation logic, dynamic content strategies, and reporting frameworks tailored to Enterprise campaign needs
• Assess and optimize our marketing automation platform and tools to identify gaps, streamline workflows, and eliminate manual processes that slow campaign velocity
• Provide strategic guidance on end-to-end processes, including audience segmentation, dynamic coding, A/B testing methodologies, and SQL queries specific to Enterprise campaigns
• Provide secondary support for email and SMS campaigns related to the Brands/Discounts program
• Work cross-functionally with the marketing team to understand business objectives and translate them into automated, data-driven campaign solutions

Requirements

• 4+ years in a marketing automation or email marketing operations role, with demonstrated expertise in campaign strategy, development, and management
• Expert-level proficiency with Salesforce Marketing Cloud (SFMC)—comfort with automation workflows, data extensions, SQL queries, and audience segmentation
• Strong analytical mindset and comfort with A/B testing, performance metrics, deliverability best practices, and data-driven decision-making
• Proven ability to design and implement scalable processes, workflows, and documentation that improve team efficiency and campaign quality
• Strategic thinking combined with operational excellence—you see the big picture while excelling at execution and attention to detail
• Excellent communication skills; ability to partner effectively with non-technical stakeholders (Account Management, Marketing leaders) and translate business needs into technical solutions
• Curiosity and forward-thinking mindset—you actively look for ways to modernize, optimize, and improve how we work
• Experience working with Enterprise or mid-market segments, ideally understanding the complexity and nuance of account-based or multi-stakeholder campaigns

Preferred

• Experience with benefits marketing, employee engagement, or benefits technology platforms
• Familiarity with SMS/text marketing platforms and multi-channel campaign orchestration
• Project management or process improvement experience
• Understanding of API integrations and data flow between marketing platforms and CRM systems