Marketing Automation & Lifecycle Marketing Manager at Traliant | New York City, NY | $75K/yr – $100K/yr

Marketing Automation & Lifecycle Marketing Manager

New York City, NY (On-site)

$75K/yr – $100K/yrMid Level3+ years expFull time

Posted 1 month ago

Job Summary

Own the lifecycle email engine for HubSpot driven campaigns, from build and testing to optimization and reporting, ensuring clean data and high deliverability while migrating from Pardot to HubSpot.

Lifecycle Programming: Design and optimize nurture flows, onboarding, and renewal journeys with audience segmentation and personalization.
Platform Migration: Lead Pardot to HubSpot migration with campaign recreation, testing, QA, and documentation.
Quality & Compliance: Maintain deliverability, compliance, and data integrity across all email programs.

Job Description

Responsibilities

Build, launch, and optimize email campaigns, nurture programs, newsletters, webinar promotions, and event communications.
Create, edit, and refine email copy that aligns with our brand voice and campaign objectives.
Manage the end-to-end email production process, including audience selection, QA, scheduling, deployment, and performance reporting.
Monitor email deliverability, inbox placement, and compliance with email marketing best practices to maximize engagement and campaign success.
Manage email production from concept through QA, deployment, and reporting.
Ensure email deliverability and adherence to email marketing best practices.
Optimize automated lifecycle programs that engage prospects and customers throughout the buyer journey, from lead nurture through customer retention and expansion.
Design audience segmentation and personalization strategies to deliver relevant content based on prospect behavior, demographics, and lifecycle stage.
Build nurture programs that support lead conversion, onboarding, customer engagement, and renewal initiatives.
Analyze lifecycle program performance and continuously improve workflows, content, and customer journeys through A/B testing, reporting, and data-driven optimization.

Traliant

Traliant, a leader in compliance training, is on a mission to make workplaces better, for everyone. With a promise of “compliance you can trust, training you will love,” Traliant offers engaging, story-based online courses supported by an expert in-house legal team covering essential topics like sexual harassment training, diversity training, code of conduct training, and many more. Backed by PSG, a leading growth equity firm, and serving over 14,000 organizations globally, Traliant has been recognized on Inc.’s list of 5000 fastest-growing private companies in America for four consecutive years, along with multiple awards for its products and workplace culture.

Founded in 2016

New York, New York, USA

158 employees

www.traliant.com