Marketing Automation and Lifecycle Manager

Responsibilities

• Improve workflow components across Marketo, Salesforce, 6Sense, Qualified, RingLead, Salesloft and related platforms that support inbound conversion and overall marketing effectiveness.
• Design, implement, and continuously improve automations for campaigns, lead management, attribution, routing, and segmentation; document and maintain reusable workflow templates and modules.
• Partner with Campaign Operations, Demand Gen, and Sales stakeholders to coordinate effective marketing programs and sales cadences while owning and optimizing marketing-to-sales handoff processes.
• Own data hygiene strategy and ongoing practices across marketing systems, including business rules, priorities, and operational outcomes, to improve data accuracy, consistency, and usability for reporting, routing, and lifecycle execution.
• Manage Salesforce workflow requests and enhancements in partnership with the IS team, including ticket intake, backlog prioritization, requirements definition, QA, and coordination with Marketing Engineer through implementation.
• Lead end-to-end execution of high-impact, cross-functional strategic initiatives (e.g. lead-to-ARR improvements, business-owned data governance, GTM pilots)

Requirements

• 5+ years of experience in marketing operations or marketing automation or a related role in a B2B SaaS or enterprise technology environment.
• Deep hands-on experience with Marketo, 6Sense and strong working knowledge of Salesforce workflows.
• Practical experience with lifecycle design, lead scoring, segmentation, campaign workflows.
• Strong problem-solving skills, attention to detail, and the ability to manage multiple priorities across interconnected systems and stakeholders.
• Experience supporting data hygiene and retention, privacy compliance and other operational governance practices.
• Experience partnering with RevOps, Analytics, IT, or Privacy teams on cross-functional operational improvements.
• Bachelor’s degree or equivalent experience

Benefits

• Generous PTO & Holiday Schedule
• Parental Leave
• Progressive Healthcare Options
• Retirement Programs
• Opportunity for Education Reimbursement
• Commuter Offset (Specific locations)