Responsibilities

• Marketing Automation, Campaign Design/Development/Optimization, Program Coordination, and Customer Care
• Project Support, Research and Development, Staying Current in Technology and Market Trends
• Campaign Operations and Trafficking
• Performs daily email marketing activities involving set-up, scheduling, testing, and deployment of one-time, recurring, scheduled, or triggered email campaigns
• Conducts daily seed and mini seed tests to assure brand conformance and quality
• Manages daily, weekly, and monthly campaign calendars to ensure optimal collaboration among IEEE business unit clients, editorial, and list management teams
• Assists internal customers (staff) with building email campaigns and database selection, and ensures HTML presentation is representative of the quality standards defined by IEEE
• Troubleshoots technical issues related to HTML templates, list segmentation, code related concerns, and other aspects of Campaign Operations
• Develops and tests supported landing pages (includes quality assurance, ensuring leads are captured through proper forms, and maintaining automated journeys)
• Ensures that assigned campaigns delivered on the behalf of IEEE maintain brand integrity
• Aids in campaign design and provides content element recommendations to improve response
• Supports and demonstrates best practices for email marketing execution and management
• Multitasks in a fast paced, high volume work environment, pivoting priorities and reconfiguring timelines on a daily basis
• Business Analysis and Reporting
• Generates reports or dashboards for analysis of individual and recurring marketing outreaches
• Analyzes campaign and display ad program reports generated and identifies key data to drive improvement for existing/new marketing strategies
• Assists in the creation of reporting dashboards, conducts A/B testing and provides test results to various levels of staff to drive highly-targeted segmentation, delivery and content decisions
• Tracks performance metrics and supports the campaigns team to ensure marketing and business decision-makers get the right insights they need to develop increasingly better-performing campaigns
• Business Development and Support
• Maintains existing customer relationships and identifies ways to further develop existing programs, and/or introduce new strategies of reaching customers