Responsibilities

• Build, QA, deploy, and optimize automated and ad hoc campaigns in Salesforce Marketing Cloud, including Journey Builder, Email Studio, Automation Studio, data extensions, SQL queries, AMPscript, and segmentation logic.
• Translate campaign requirements into scalable marketing automation workflows, journeys, audience targeting, personalization rules, and triggered communications across email, SMS and direct mail.
• Configure and monitor data extensions, automations, audience filters, and campaign processes to support accurate, compliant, and timely execution.
• Partner with various teams such as Product, Engineering, Data and Analytics, and business stakeholders to clarify requirements, assess feasibility, resolve execution issues, and improve campaign performance.
• Support data strategy, integrations and data flows between Salesforce CRM, Salesforce Marketing Cloud, and related technology systems.
• Develop and support responsive email templates and dynamic content using HTML, CSS, AMPscript, and Salesforce Marketing Cloud best practices.
• Analyze campaign performance, testing results, and audience data to identify insights and recommend improvements to journeys, segmentation, and reporting.
• Maintain clear documentation for campaign builds, QA steps, automation logic, data dependencies, and operational processes.
• Develop and implement system testing and validation procedures, programming, and documentation.

Requirements

• 4+ years of experience in digital marketing, marketing operations, CRM operations, marketing automation, or related technical marketing roles.
• 3+ years of hands-on experience with Salesforce Marketing Cloud or a comparable enterprise marketing automation platform.
• Experience building marketing automation campaigns, journeys, audience segments, data extensions, automations, and triggered communications.
• Proficiency in SQL, AMPscript, HTML, CSS, and responsive email development.
• Experience supporting email, SMS, direct mail, lifecycle, transactional, or demand generation campaigns.
• Experience using campaign data, testing results, or performance reporting to recommend optimization opportunities.
• Experience documenting campaign requirements, QA results, build logic, or operational processes.

Preferred

• Salesforce Marketing Cloud Email Specialist, Administrator, Developer, or Consultant certification.
• Experience with Salesforce CRM, Marketing Cloud Connect, Data Cloud/ Data 360, APIs, Agentforce or marketing technology integrations.
• Experience supporting regulated, healthcare, HIPAA, PHI, or compliance-sensitive environments.
• Experience with A/B testing, multivariate testing, personalization, dynamic content, lead nurturing, or customer journey optimization.
• Familiarity with data hygiene, naming conventions, deliverability, CAN-SPAM, TCPA, consent management, and email or SMS best practices.
• Ability to manage multiple priorities and collaborate with cross-functional partners in a fast-paced environment.