Responsibilities

• Serve as the primary SME for Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder) and Salesforce Data Cloud
• Collaborate with our development team to design, implement, and maintain data models and integrations between Marketing Cloud, Data Cloud, and other business systems (ex. CRM, dashboards, etc.)
• Develop and manage end-to-end customer journey orchestration, delivering timely and personalized omni-channel experiences
• Build, test, and deploy email campaigns, perform render testing across devices, email clients, and ISPs
• Manage audience segmentation, distribution list hygiene, and data imports/exports/transformations
• Own the email calendar for all customer-facing and employee-facing communications, including build, testing, and approvals workflow
• Implement and maintain marketing automation workflows, drip campaigns, and lifecycle journeys
• Ensure data quality, consistency, and security across all marketing platforms
• Develop and execute robust audience segmentation strategies grounded in customer data and business objectives
• Optimize campaigns for maximum impact and ROI, leveraging data and analytics
• Streamline email communication strategy to ensure succinct, relevant messaging with clear calls-to-action
• Monitor and analyze campaign performance against key KPIs (deliverability, open rate, click rate, bounce rate, unsubscribe rate, revenue) and report findings and recommendations to leadership
• Collaborate with marketing, divisional, IT, and sales teams to align integrated marketing strategies and execution
• Interpret business needs into technical requirements for journey and campaign builds
• Develop a strong business acumen for Carolina Cat’s products, offers, services, and business practices
• Stay current on Salesforce Marketing Cloud and Data Cloud feature releases, best practices, and industry trends
• Monitor evolving email deliverability rules, design trends, and emerging technologies to enhance digital marketing effectiveness
• Troubleshoot and resolve technical issues related to data, integrations, and campaigns
• Other duties as assigned.