Marketing Automation & Demand Generation Manager at Inspirus (a Pluxee company) | USA

Inspirus (a Pluxee company)

Marketing Automation & Demand Generation Manager

USA (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Shape and own the go-to-market engine for brand, demand, and MQLs, translating cross-functional campaigns into measurable pipeline while driving AI-enabled marketing innovations.

Growth & Demand: Own GTM strategy and campaigns across brand, email, social, and events to drive awareness and qualified leads.
Content & Automation: Create multi-channel content and deploy email marketing and marketing automation to nurture leads toward MQLs.
Collaboration & Intelligence: Align with Product Marketing and regional/global teams, monitor performance, and advance AI-driven marketing initiatives.

Job Description

Responsibilities

Develop and execute go-to-market strategies focused on brand awareness, lead generation, and marketing qualified leads (MQLs).
Create and write compelling marketing content for email campaigns, social media, landing pages, and other digital channels.
Build and execute email marketing and demand generation strategies using marketing automation tools.
Develop and manage social media strategies aligned with business and product marketing objectives.
Collaborate closely with Product Marketing and cross-functional teams to support campaigns, messaging, and market research initiatives.
Coordinate and manage trade shows, events, and related marketing activities.
Monitor, optimize, and report on campaign performance across multiple digital channels.
Conduct market and consumer research to identify trends, opportunities, and competitive insights.
Support innovative AI-driven marketing initiatives and automation projects.
Report directly to the Marketing Director and work closely with regional and global stakeholders.

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
3–5 years of experience in B2B marketing, demand generation, marketing automation, or related roles.
Previous experience in SaaS, HR SaaS, or similar technology-driven industries is highly preferred.
Strong experience with HubSpot and hands-on knowledge of marketing automation best practices.
Familiarity with B2B advertising and demand generation platforms such as LinkedIn Ads and Google Ads is important.
Experience creating marketing content and executing multi-channel digital campaigns.
Knowledge of sales enablement tools is a plus (Salesforce, Apollo.io, Outreach, or similar).
Experience with Power BI, audience engagement tools such as Seros, and design platforms like Canva or Adobe InDesign is a plus.
Certification in Digital Marketing (Google Analytics, HubSpot, or similar) is preferred.
Ability to work cross-functionally with Product Marketing, Sales, and other business areas.
Soft skills: innovation, autonomy, collaboration, accountability, and a proactive mindset.
The candidates must be authorized and eligible to work in the US . We are unable to provide visa sponsorship at this time.

Preferred

Certification in Digital Marketing (Google Analytics, HubSpot, or similar) is preferred.
Experience with Power BI and design platforms like Canva or Adobe InDesign is a plus.

Benefits

Competitive salary
Health insurance
Life insurance
401K
PTO
Paid holidays
Service award programs, and more

Inspirus (a Pluxee company)

Inspirus, a Pluxee company, offers employee engagement & recognition solutions that inspire employees and enhances the employee experience. Inspirus empowers organizations to create a culture of engagement, appreciation, and retention by bringing joy to work, one experience at a time.To learn more, visit www.inspirus.com.

Fort Worth, Texas, USA

90 employees (10 in marketing)

www.inspirus.com