Responsibilities

• Serve as thought leader within the team that is responsible for designing, developing and delivering marketing automation solutions using full functionality of Salesforce Marketing Cloud (SFMC) platform.
• Serve as SME in SFMC by advising, guiding and supporting Marketing team.
• Collaborate with customer relationship management (CRM) platform subject matter expert to enhance integration with marketing automation system on current and future marketing/sales operation needs.
• Enable campaign tracking, single-source production reporting, marketing campaign results reporting return on investment (ROI) and performance measurement dashboards associated with managed programs and marketing tactics through metrics.
• Understand and utilize basic query language (SQL) for query development, data management and optimization.
• Engage with business stakeholders to understand Marketing Cloud initiatives, goals and business requirements to deliver high-quality technical solutions while managing relationships with external technology partners and consultants.
• Evaluate new technologies and trends, recommend and champion improvements to existing strategies, systems, and processes to optimize and scale marketing performance.
• Own high-level analytics/reporting for each distribution channel showcasing campaign effectiveness, performance, engagement, ROI and CRM health.
• Collaborate cross-functionally with leaders from internal divisions and functions to execute campaigns in the most effective and cost-efficient manner.
• Incorporate industry experience and develop point of view based on SFMC solutions.

Requirements

• Criminal background check required.
• Fingerprinting may be required for SIG business unit or if securities licenses are held; if licenses are held, a credit check will also be required.

Nice to have

• Bachelor%27s Degree in Marketing, Computer Science, Engineering, Data Analytics or related field

Benefits

• Comprehensive health coverage for you and your family, including Medical, Dental, Vision, HSA & FSA options, and term life insurance.
• Competitive compensation with a performance-based incentive program tied to clear goals and individual and/or company success.
• Invest in your future with our 100% company-funded Employee Stock Ownership Plan (ESOP), plus automatic enrollment in our 401(k).
• Work–life balance that means something. Friday afternoons off year-round, generous paid time off, and paid holidays.
• Commit to your growth with paid development time, tuition reimbursement, and professional development opportunities across industry, individual, and leadership programs.
• Make an impact beyond the workplace through volunteer time off, and our company nonprofit matching gift program, supporting the causes that matter most to you.
• An ownership culture that inspires; join a connected, values-driven workplace where employees take accountability, support one another, and are empowered to do their best work—together shaping our future shared success.