Responsibilities

• Serve as thought leader within the team that is responsible for designing, developing and delivering marketing automation solutions using full functionality of Salesforce Marketing Cloud (SFMC) platform.
• Serve as SME in SFMC by advising, guiding and supporting Marketing team.
• Collaborate with customer relationship management (CRM) platform subject matter expert to enhance integration with marketing automation system on current and future marketing/sales operation needs.
• Enable campaign tracking, single-source production reporting, marketing campaign results reporting return on investment (ROI) and performance measurement dashboards associated with managed programs and marketing tactics through metrics.
• Understand and utilize basic query language (SQL) for query development, data management and optimization.
• Engage with business stakeholders to understand Marketing Cloud initiatives, goals and business requirements to deliver high-quality technical solutions while managing relationships with external technology partners and consultants.
• Evaluate new technologies and trends, recommend and champion improvements to existing strategies, systems, and processes to optimize and scale marketing performance.
• Own high-level analytics/reporting for each distribution channel showcasing campaign effectiveness, performance, engagement, ROI and CRM health.
• Collaborate cross-functionally with leaders from internal divisions and functions to execute campaigns in the most effective and cost-efficient manner.
• Incorporate industry experience and develop point of view based on SFMC solutions.
• Drive and reinforce commitment to high standards, ethics and adherence with company and regulatory requirements.
• Provide leadership and oversight for ongoing management of existing marketing automation platforms/solutions including troubleshooting and resolving bugs and issues within Marketing Cloud platform.
• Commitment to embrace Sammons Financial Group Companies shared values (Accountability, Connection, Openness, Respect and Integrity).
• As stated within the Company Attendance and Punctuality policy, regular attendance is required and expected in order to meet the business service levels and workflow demands.
• Participate in other initiatives and/or projects as necessary.