Own and optimize Swank’s end-to-end email and CRM automation, driving lifecycle journeys across markets, while ensuring data integrity, governance, and measurable impact on engagement, pipeline, and revenue.

• Lifecycle & Automation: Own full-funnel journeys (nurture, onboarding, engagement, cross-sell, renewal, reactivation) and behavioral triggers.
• Dynamics & CRM Governance: Lead Dynamics automation, data flow, integration, tracking, and best-practice governance.
• Segmentation & Personalization: Build advanced segmentation across markets, personas, and buying stages with dynamic content.
• Data Quality & Hygiene: Maintain audience targeting quality in collaboration with CRM and sales partners.
• Performance Measurement: Define KPIs, monitor campaigns, and optimize ROI through structured testing.
• Campaign Execution: Manage cross-market calendar, development, QA, launch, and mobile optimization.
• Collaboration & Standards: Ensure brand clarity, UX quality, and cross-functional alignment with copywriters and designers.
• Process Automation: Identify opportunities to automate manual tasks and improve efficiency.
• Cross-functional Alignment: Align marketing automation with sales processes and CRM systems.
• Governance Documentation: Establish and maintain documentation for segmentation rules and workflows.