Responsibilities

• Own Swank’s email and marketing automation strategy across all markets, designing and optimizing full-funnel lifecycle journeys (nurture, onboarding, engagement, cross-sell, renewal, reactivation)
• Implement behavioral triggers, dynamic workflows, and lead scoring in partnership with sales and CRM teams
• Identify and execute opportunities to automate manual processes and improve efficiency
• Serve as the primary marketing owner of Dynamics marketing automation, maximizing platform capabilities for segmentation, personalization, and performance
• Ensure accurate data flow, integration, and tracking in collaboration with CRM stakeholders
• Establish governance and best practices for database segmentation, workflows, and internal expertise-building
• Develop advanced segmentation strategies across markets, personas, and buying stages
• Leverage dynamic content and personalization to increase engagement and conversions
• Maintain data hygiene and continuously refine audience targeting with CRM and sales partners
• Define and monitor email KPIs tied to pipeline, retention, and revenue goals

Requirements

• 5+ years of experience in email marketing, lifecycle marketing, or marketing automation
• Proven experience owning lifecycle marketing strategy end-to-end
• Strong content strategy skills with experience developing high-impact messaging frameworks in a B2B environment
• Demonstrated success driving measurable impact on engagement, pipeline, retention, or revenue
• Strong expertise in database segmentation, dynamic content, and workflow automation
• Hands-on experience with marketing automation platforms; Dynamics 365 experience strongly preferred (HubSpot experience a plus)
• Experience implementing or optimizing nurture journeys and behavioral trigger campaigns
• Strong analytical skills with experience leveraging data to drive strategic decisions
• Experience aligning marketing automation with sales processes and CRM systems
• Working knowledge of email design best practices; HTML/CSS knowledge a plus

Preferred

• Dynamics 365 experience strongly preferred (HubSpot experience a plus)
• HTML/CSS knowledge a plus

Benefits

• Comprehensive compensation and healthcare packages, including medical, dental, vision, and life insurance products
• 401(k) plan with employer match
• Competitive paid time off: vacation, personal time, holidays, and winter break
• Company sponsored volunteer & community outreach opportunities
• Organizational growth potential through our company sponsored trainings