Marketing Automation & CRM Specialist

Chicago, IL (On-site)

$78K/yr – $156K/yrSenior Level3+ years expFull time

Posted 23 hrs ago

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Job Summary

Own the marketing automation platform across multiple business units, driving governance, nurture programs, data quality, and campaign reporting to align marketing with sales goals.

Lead governance and platform standards across the organization
Design and optimize automated programs, nurture campaigns, and lead scoring aligned to sales goals
Collaborate with marketing, sales ops, and analytics to support attribution and reporting

Job Description

Responsibilities

Administer and optimize the marketing automation platform across multiple business units.
Manage CRM integrations, data flows, lead routing, lifecycle processes, and platform governance.
Build and maintain nurture campaigns, webinar workflows, event follow-up programs, and automated customer journeys.
Develop and optimize lead scoring models aligned to sales qualification and pipeline objectives.
Maintain database quality through deduplication, segmentation, suppression management, and data governance practices.
Partner with marketing, sales operations, and analytics teams to support campaign execution and reporting needs.
Ensure compliance with privacy, consent management, and digital marketing requirements.
Support attribution reporting by maintaining accurate campaign, lead source, and funnel data.
Establish platform standards, templates, and scalable processes across the organization.

Requirements

Bachelor’s degree in Marketing, Business, Information Systems, or a related field.
3+ years of hands-on experience with a marketing automation platform such as Marketo, HubSpot, Eloqua, or Pardot.
Experience working with Salesforce CRM and marketing-to-sales data integration.
Experience with lead scoring, lead routing, lifecycle management, and database administration.
Experience building and managing automated marketing programs and email campaigns.

Preferred

Marketing automation platform certification (Marketo, HubSpot, Eloqua, or Salesforce).
Experience supporting multiple business units within a shared CRM and marketing automation environment.
Experience in healthcare, medical device, pharmaceutical, or other regulated industries.
Familiarity with attribution reporting, UTM governance, and campaign analytics.
Experience with account-based marketing (ABM), intent data integrations, or segmentation strategies.
Experience with analytics tools such as Google Analytics 4, Tableau, Looker, or Power BI.
Basic HTML/CSS knowledge for email template troubleshooting and updates.

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