Marketing Automation & CRM Specialist at PharmaPayWatch | Chicago, IL | $78K/yr – $156K/yr

Marketing Automation & CRM Specialist

Chicago, IL (On-site)

$78K/yr – $156K/yrSenior Level3+ years expFull time

Posted 6 weeks ago

Job Summary

Own the marketing automation platform across multiple business units, driving governance, nurture programs, data quality, and campaign reporting to align marketing with sales goals.

Lead governance and platform standards across the organization
Design and optimize automated programs, nurture campaigns, and lead scoring aligned to sales goals
Collaborate with marketing, sales ops, and analytics to support attribution and reporting

Job Description

Responsibilities

Administer and optimize the marketing automation platform across multiple business units.
Manage CRM integrations, data flows, lead routing, lifecycle processes, and platform governance.
Build and maintain nurture campaigns, webinar workflows, event follow-up programs, and automated customer journeys.
Develop and optimize lead scoring models aligned to sales qualification and pipeline objectives.
Maintain database quality through deduplication, segmentation, suppression management, and data governance practices.
Partner with marketing, sales operations, and analytics teams to support campaign execution and reporting needs.
Ensure compliance with privacy, consent management, and digital marketing requirements.
Support attribution reporting by maintaining accurate campaign, lead source, and funnel data.
Establish platform standards, templates, and scalable processes across the organization.

Requirements

Bachelor’s degree in Marketing, Business, Information Systems, or a related field.
3+ years of hands-on experience with a marketing automation platform such as Marketo, HubSpot, Eloqua, or Pardot.
Experience working with Salesforce CRM and marketing-to-sales data integration.
Experience with lead scoring, lead routing, lifecycle management, and database administration.
Experience building and managing automated marketing programs and email campaigns.

Preferred

Marketing automation platform certification (Marketo, HubSpot, Eloqua, or Salesforce).
Experience supporting multiple business units within a shared CRM and marketing automation environment.
Experience in healthcare, medical device, pharmaceutical, or other regulated industries.
Familiarity with attribution reporting, UTM governance, and campaign analytics.
Experience with account-based marketing (ABM), intent data integrations, or segmentation strategies.
Experience with analytics tools such as Google Analytics 4, Tableau, Looker, or Power BI.
Basic HTML/CSS knowledge for email template troubleshooting and updates.

PharmaPayWatch

PharmaPayWatch delivers data-driven pharmaceutical and biotech industry intelligence derived from comprehensive job posting analysis. We track and analyze thousands of job listings across 50+ leading companies to provide:* Verified salary data extracted directly from job postings* Weekly hiring trend analysis by company, role, and location* Management vs. individual contributor role distribution* Remote work availability patterns* Geographic hiring concentrationsOur data serves job seekers making career decisions, industry professionals tracking market movements, and recruiters/companies seeking competitive benchmarking.Visit pharmapaywatch.com or subscribe to our newsletter for pharmaceutical industry intelligence based on real market data.

Founded in 2024

Henrico, Virginia, USA

pharmapaywatch.com