Responsibilities

• Administer and optimize the marketing automation platform across multiple business units.
• Manage CRM integrations, data flows, lead routing, lifecycle processes, and platform governance.
• Build and maintain nurture campaigns, webinar workflows, event follow-up programs, and automated customer journeys.
• Develop and optimize lead scoring models aligned to sales qualification and pipeline objectives.
• Maintain database quality through deduplication, segmentation, suppression management, and data governance practices.
• Partner with marketing, sales operations, and analytics teams to support campaign execution and reporting needs.
• Ensure compliance with privacy, consent management, and digital marketing requirements.
• Support attribution reporting by maintaining accurate campaign, lead source, and funnel data.
• Establish platform standards, templates, and scalable processes across the organization.

Requirements

• Bachelor’s degree in Marketing, Business, Information Systems, or a related field.
• 3+ years of hands-on experience with a marketing automation platform such as Marketo, HubSpot, Eloqua, or Pardot.
• Experience working with Salesforce CRM and marketing-to-sales data integration.
• Experience with lead scoring, lead routing, lifecycle management, and database administration.
• Experience building and managing automated marketing programs and email campaigns.

Preferred

• Marketing automation platform certification (Marketo, HubSpot, Eloqua, or Salesforce).
• Experience supporting multiple business units within a shared CRM and marketing automation environment.
• Experience in healthcare, medical device, pharmaceutical, or other regulated industries.
• Familiarity with attribution reporting, UTM governance, and campaign analytics.
• Experience with account-based marketing (ABM), intent data integrations, or segmentation strategies.
• Experience with analytics tools such as Google Analytics 4, Tableau, Looker, or Power BI.
• Basic HTML/CSS knowledge for email template troubleshooting and updates.

Benefits

• Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
• - Health Investment Plan (HIP) PPO medical plan in the next calendar year with free medical coverage for employees
• - An excellent retirement savings plan with a high employer contribution.
• - Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.