Marketing Automation Coordinator

Minneapolis, MN (On-site)

$70K/yr – $115K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive Marketo QA and intake, turning requests into actionable requirements and ensuring asset quality before launch to prevent defects.

  • Own end-to-end validation of emails and programs.
  • Must-have: Marketo expertise with tokens, personalization, and segmentation.
  • Standout: Strong collaboration between marketing requesters and the automation team.

Job Description

Responsibilities

  • Intake & Requirements Clarification: Review incoming marketing requests to ensure requirements are complete, accurate, and actionable
  • Partner with requesters to clarify objectives, targeting, timing, and dependencies
  • Identify gaps, risks, or constraints early and work with stakeholders to resolve them
  • Approve or redirect requests before they enter the execution queue
  • Marketo QA & Approval: Perform detailed QA of assets built in Marketo, including emails and programs
  • Validate builds against documented requirements, templates, and operational standards
  • Review personalization, tokens, segmentation logic, and configuration accuracy
  • Own final QA sign-off and approval prior to launch
  • Provide clear, actionable feedback to builders when updates are required
  • Collaboration & Communication: Act as the primary liaison between marketing requesters and the Marketing Automation execution team
  • Translate business needs into clear operational direction
  • Communicate expectations, risks, and constraints related to Marketo capabilities

Requirements

  • 3+ years of experience in marketing operations, marketing automation, or email operations
  • Strong working knowledge of Marketo, including program structure, tokens, personalization, and segmentation concepts
  • Experience reviewing and QA-ing marketing automation assets
  • Excellent attention to detail and strong organizational skills
  • Ability to communicate clearly with both technical and non-technical stakeholders

Preferred

  • Experience working with formal intake or ticketing systems
  • Familiarity with email compliance and deliverability best practices
  • Experience supporting cross-functional marketing teams

Benefits

  • We offer competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield.
  • We invest in our employees’ financial futures through 401k plans, an employee stock purchase plan (ESPP), Health Saving Account (HSA), Flexible Spending Account (FSA), and Dependent Care FSA.
  • We empower our employees develop their careers through mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs, and more.
  • We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.
  • We offer an accrued leave policy with paid holidays, paid time off, and paid parental leave.
  • We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.
Bio-Techne logo

Bio-Techne

Bio-Techne is headquartered in Minneapolis, Minnesota and employs over 3,000 people globally at 34 locations worldwide. As a global developer, manufacturer and supplier of high-quality reagents, analytical instruments and precision diagnostics, Bio-Techne has an extensive catalog of over 500,000 products. Incorporated in 1981 as R&D Systems, the company changed its name to Bio-Techne in 2014. Our growth has been accelerated through acquisitions, organic investments, diversification of our customer base and expansion into new markets. In fiscal year 2023, Bio-Techne delivered net sales of over $1.1 billion. Bio-Techne includes the following brands: ACD, Asuragen, ExosomeDx, Lunaphore, Novus Biologicals, ProteinSimple, R&D Systems and Tocris Bioscience.

Founded in 1981
Minneapolis, Minnesota, USA
3K employees (127 in marketing)