Responsibilities

• Design, build, and optimize multi-touch sequences (workflows) that align with marketing campaigns, ABM programs, and sales motions, producing and optimizing the content development and production required for email outreach programs.
• Partner with sales, business development, segment leaders and content teams to ensure seamless lead handoff and alignment on lead quality, scoring, and funnel metrics.
• Monitor and optimize performance metrics (open rates, reply to rates, conversion rates, deliverability) and provide actionable insights.
• Partner within marketing and data teams to ensure seamless CRM integration and data sync between Outreach, Salesforce, and data platforms.
• Act as an internal subject-matter expert for Outreach, supporting onboarding, troubleshooting, and champion ongoing adoption.
• Maintain data hygiene and compliance with privacy regulations (e.g., GDPR, CAN-SPAM).
• Support ABM (Account-Based Marketing) initiatives with targeted automation strategies.

Requirements

• 5+ years of experience in B2B marketing automation, preferably in financial or healthcare services
• Proficiency in marketing automation platforms specifically Outreach.io as well as (Salesforce MC, HubSpot) and CRM systems (e.g., Salesforce)
• Strong understanding of lead lifecycles, funnel metrics, and campaign attribution
• Experience with email best practices, A/B testing, personalization, and dynamic content
• Analytical mindset with the ability to interpret data and optimize performance
• Excellent project management and communication skills
• Familiarity with compliance and data privacy best practices
• Occasional travel (10% - 20%)

Preferred

• Experience with integrating marketing automation tools with other platforms (e.g., webinar tools, analytics, CMS)
• Knowledge of HTML/CSS for email template customization
• Certification in marketing automation platforms is a plus
• Bachelor’s degree in marketing, Communications, Business, or related field is preferred