Marketing Associate

New York, USA (Hybrid)

$65K/yr – $78K/yrEntry Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive integrated marketing for Virtual Incentives by planning events, content, and cross-functional campaigns to fuel growth.

  • Plan and execute trade shows and client events with on-site coordination.
  • Must-have: 2-3 years of full lifecycle marketing experience.
  • Standout: Cross-functional collaboration with sales, product, and leadership.

Job Description

Responsibilities

  • Plan and execute trade shows, conferences, and client events—managing logistics, vendors, timelines, and on-site coordination to ensure strong brand presence
  • Support pre- and post-event campaigns, including email outreach, follow-ups, and performance tracking to maximize ROI
  • Develop and manage content across channels, including blog posts, LinkedIn content, and targeted email campaigns aligned with SEO/LLM strategy
  • Own the marketing content calendar, ensuring consistent messaging, timely execution, and alignment with broader campaign goals
  • Manage LinkedIn publishing, engagement, and performance tracking to grow brand visibility and audience engagement
  • Support digital marketing initiatives, including paid campaigns, campaign optimization, and performance analysis
  • Maintain and optimize marketing systems (HubSpot, Monday.com), ensuring accurate data, smooth workflows, and campaign tracking
  • Partner cross-functionally with sales, product, and leadership teams to execute integrated marketing initiatives
  • Assist with reporting and analytics to measure campaign success and identify opportunities for improvement

Requirements

  • 2-3 years of relevant marketing experience, with exposure to full lifecycle marketing initiatives
  • Strong project management skills, with the ability to juggle multiple priorities effectively and meet deadlines
  • Familiarity with marketing tools and platforms (e.g., HubSpot, Google Analytics, Canva)
  • Excellent communication and interpersonal skills
  • Analytical mindset with a creative edge
  • Bachelor’s degree in Marketing, Communications, or a related field or equivalent work experience

Benefits

  • Comprehensive medical coverage with six plan options, with the company covering the majority of premiums for team members and their families
  • Dental and vision coverage with 90% of premiums paid by the company
  • 100% company-paid life insurance
  • 401(k) with company contribution
  • Flexible hybrid work environment
  • Performance-based bonus opportunities
  • Virtual Incentives employee rewards program, allowing team members to experience the same incentives platform we deliver to customers
Virtual Incentives logo

Virtual Incentives

4.4 Glassdoor

Virtual Incentives brings speed and innovation to global payouts, touching hundreds of millions of consumers worldwide, and delivering payments in 43 currencies and 51 countries. So whether you are redeeming an employee incentive, receiving a payout for a research study, cashing out points on a loyalty platform, or are being compensated for an electronic device trade-in, chances are you’ve done it using the Vi payment platform. Over 175 platforms connect to our API, delivering highly configurable and customizable payments fast and efficiently.

Founded in 2010
New York, New York, USA
73 employees (5 in marketing)
87% recommend to a friend

Traffic Signals

Monthly Visitors
52.8K
Traffic Source Mix
Search
23%
Direct
72.7%
Referral
3.5%
Social
0.5%
Paid
0.1%

Headcount Trend

Current headcount: ~73

Marketing Team

Marketing Team Size
5 (7% of company)