Marketing Associate

Responsibilities

• Translate WestEnd's macro-driven investment philosophy into compelling, audience-appropriate content across digital, print, video, and email channels forming accessible narratives that bridge a range of financial literacy from financial advisors and institutional clients to retail investors
• Champion WestEnd's strategies and themes through consistent, high-quality messaging across all touchpoints pitch books, RFPs, product commentaries, databases, and campaign assets
• Build and execute omni-channel marketing campaigns that drive awareness, engagement, and conversion across WestEnd's intermediary distribution network, spanning wirehouse, regional, and independent channels
• Collaborate across teams to develop sharp product positioning that reflects current market dynamics and competitive differentiation across SMA, active ETF, and direct indexing strategies
• Monitor the competitive landscape and industry trends to proactively identify messaging opportunities and keep all materials current and strategically relevant
• Manage the marketing campaign calendar, production timelines, and project plans ensuring accuracy, compliance, and on-time delivery across all deliverables
• Analyze campaign performance data and deliver actionable leads for sales and optimization recommendations to leadership
• Support product launches and strategy updates through coordinated project management and targeted client communications
• Develop sales enablement tools and training materials that equip the business development team with the context and conviction to engage advisors effectively
• Assist with event marketing, conference support, and webinar execution

Requirements

• Bachelor’s degree in Marketing, Communications, Finance, Business, or a related field
• 2–4 years of professional experience in marketing, content, or sales support preferably within asset management or financial services
• Exceptional written and verbal communication skills, with the ability to translate complex financial information into clear, compelling content
• Experience developing and executing marketing programs across multiple channels, including a range of digital channels
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Exceptional attention to detail and ability to maintain accuracy across deliverables
• Highly motivated self-starter with a collaborative, team-oriented mindset

Preferred

• Familiarity with financial concepts, investment products, and terminology preferred
• Knowledge of Salesforce, PowerBI, or Adobe Creative Suite is a plus

Benefits

• Victory Capital Management offers excellent Medical, Dental, Vision plans, Flexible PTO, Family Medical and Disability Leaves, Education Tuition Reimbursement and a 401k plan with a generous employer match.