Marketing Associate - Patron Engagement Communications Coordinator

Springfield, IL (On-site)

Salary Not AvailableEntry Level1+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the multi-channel patron communications program, coordinating messaging across newsletters, social content, and annual reports to deepen engagement and showcase impact.

  • Patron Communications & Messaging: oversee mass communications and content creation with the Development team, aligning with branding and avoiding overlap with ticket sales messaging.
  • Social Media Engagement: craft and schedule audience-focused posts, highlighting behind-the-scenes and donor-supported initiatives.
  • Community Impact Report & Content Development: lead production of the annual impact report, coordinating content from campus partners, donors, and staff.

Job Description

Responsibilities

  • Patron Communications & Messaging: leads the development and management of mass communications, including emails, newsletters, special announcements, and solicitations that inform and engage patrons and supporters. Works closely with the Director of Development on content creation and strategy. These communications focus on engagement and stewardship and do not include any aspects related to ticket sales or subscriptions. Drafts, edits, and curates content that reflects the mission, programs, and impact of the UIS Performing Arts Center. Assists with the visual layout and basic design elements of communications pieces (such as email graphics, flyers, or reports), working within established branding guidelines and in collaboration with Marketing staff as needed. Maintains mass communications calendar; ensures timely delivery of messages; coordinates with printing and mailing services; collaborates with the Marketing Manager to align ticket sales and patron engagement messaging and avoid overlap; and records key performance indicators and standard metrics.
  • Social Media Engagement: creates and schedules social media content focused on audience connection, community presence, and supporter engagement, including simple graphics or image-based posts as appropriate. Highlights behind-the-scenes activity, student involvement, donor-supported initiatives, and community partnerships. Monitors engagement metrics and shares insights with the Director of Development and relevant staff.
  • Community Impact Report & Content Development: leads the creation, production, and distribution of the annual Community Impact Report and related materials, including printing, mailing, and online posting. Gathers content from internal staff, campus partners, donors, and community stakeholders to illustrate impact, working closely with the Director of Development for content guidance and approval. Assists with editing, basic layout coordination, and online presentation of materials, ensuring all content meets quality and branding standards. Serves as the central repository for content, tracking its use in other communications, materials, or publications.
  • Ticket Office & Patron Pipeline Support: works closely with the Ticket Office to support communications that welcome and inform ticket buyers beyond the point of purchase. Assists with engagement touchpoints that encourage continued involvement, such as program awareness, donor support, and impact storytelling. Helps ensure smooth coordination and appropriate handoffs when patrons demonstrate increased interest or engagement.
  • Data Support & Coordination: maintains accurate patron communication records and preferences across ticketing and related databases. Designs, administers, and analyzes patron surveys to assess experiences, satisfaction, and interests, sharing insights with the Director of Development and relevant staff to inform communications and engagement strategies. Supports basic reporting related to communications reach, engagement, and patron feedback, excluding any reporting related to ticket sales or subscriptions.
  • Professional Development & Collaboration: builds skills and knowledge related to communications, audience engagement, and higher education or nonprofit environments. Participates in team meetings, trainings, and collaborative projects.
  • Performs additional communications and engagement-related tasks as needed.

Requirements

  • Bachelor’s degree in marketing, business administration, communications, public relations, or a closely related field.
  • One (1) year (12 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
  • Based on position requirements, additional education, training, and/or work experience in the area of specialization inherent to the position, may be required.
  • Note: Master’s Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.

Preferred

  • Experience in higher education, nonprofit organizations, or the performing arts.
  • Ability to work collaboratively, manage multiple priorities, and learn new systems in a team-oriented environment.
  • Basic experience with graphic design or layout tools (such as Canva, Adobe InDesign, Illustrator, or similar), or an interest in developing these skills to support communications materials.

Benefits

  • This position is intended to be eligible for benefits. This includes Health, Dental, Vision, Life Insurance, a Retirement Plan, Paid time Off, and Tuition waivers for employees and dependents.
University of Illinois Springfield logo

University of Illinois Springfield

University of Illinois Springfield, one of three universities in the world-class U of I system, is known for educating public servants and leaders.

Founded in 1969
Springfield, Illinois, USA
1.4K employees (62 in marketing)

Traffic Signals

Monthly Visitors
367.3K
Monthly Google Ads Budget
$118.3K
Traffic Source Mix
Search
46.7%
Direct
44.6%
Referral
7%
Social
0.8%
Paid
0.6%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
62 (5% of company)

Recent News