Manager, Marketing (Flatiron)
Macmillan Publishers
New York City, NY (Remote)
$70K/yr - $75K/yrIn-houseManager5+ years exp.
1 hr ago
Marketing Associate
New York City, NY (On-site)
Salary Not AvailableMid LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own the creative video and ad strategy across Pacagen’s paid channels, driving new formats, influencer collaborations, and platform-optimized content to meet brand objectives.
- Creative ideation and strategy to develop new ad formats aligned with Pacagen’s goals.
- Video production and asset adaptation for Facebook/Instagram, TikTok, and YouTube with platform-specific best practices.
- Influencer collaborations management and trend-driven social video tactics.
Job Description
Own the creative video and ad strategy across Pacagen’s paid channels, driving new formats, influencer collaborations, and platform-optimized content to meet brand objectives.
- Work with the rest of the team to brainstorm and develop new, creative approaches for advertising that meet Pacagen’s objectives and goals.
- Oversee development of video content and ads for all Pacagen’s paid channels using best practices for each platform, including Facebook/Instagram, TikTok, and Youtube.
- Manage large influencer collaborations.
Pacagen
We create science-backed products that help thousands of families conquer cat, dog, and dust mite allergens.
Traffic Signals
Monthly Visitors
171.7K
Monthly Google Ads Budget
$27.8K
Traffic Source Mix
Search
42.6%
Direct
41.6%
Referral
5.4%
Social
8.8%
Paid
1.4%
Headcount Trend
Current headcount: ~20
Marketing Team
Marketing Team Size
4 (21% of company)
