Marketing Associate

Responsibilities

• 60% Manages and serves as subject matter expert on the Fisher College of Business annual giving program to include the development and execution of annual giving strategy using omni-channel approach. Partners with the development and Marketing and Communication teams to ensure alignment with current fundraising priorities and college brand. Analyzes and tracks communication effectiveness and creates and designs dynamic content to engage new donors.
• 30% Analyzes Fisher’s alumni and friends giving data (gifts under $100k) to identify trends and opportunities. Incorporates data analysis into annual giving strategy.  Utilizes advanced queries in The Advancement System (TAS) for the Advancement team (alumni data lists for newsletters, email communications and solicitations, events, rankings, etc.).  Collaborates with central annual giving and Advancement reporting colleagues to design and build new reporting tools.
• 10% Participates in teams and projects and identifies opportunities for cross-institution alignment and engagement. Performs other related duties as assigned.

Requirements

• Bachelor's degree or combination of education and equivalent experience.
• 2 years’ experience in annual giving or philanthropic environment with data analysis or equivalent experience.
• Highly organized and detail oriented.
• Proficiency with MS Office Suite is expected.
• A general understanding of reporting software such as Tableau.
• Experience using a complex customer relationship database.
• Strong customer service orientation and demonstrated ability to work with diverse populations.
• working in a collaborative and team-oriented environment
• Ability to build collaborative relationships.

Preferred

• 4 years’ experience in fundraising, donor relations, or a related area. Experience working in a higher education setting. Experience writing and designing philanthropic collateral.